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The Director of Ad Sales will drive revenue growth through strategy development, establish relationships with agencies, manage key accounts, and oversee the entire sales cycle for the UK and EU markets.
Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match-Meetic, PlentyOfFish, Okcupid, The League, Archer, Salams and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.
Role Purpose
The Director, Ad Sales (UK) will lead revenue growth across Match Group’s properties in the UK market and other EU markets. Reporting into the Head of Sales, this role is responsible for developing strategic relationships with agencies and brand clients, driving new business, managing key accounts, and delivering integrated advertising and partnership solutions across Match Group’s platforms.
This position represents an outstanding opportunity for an experienced digital media sales leader to build on Match Group’s category-defining brands and bring innovative advertising opportunities to clients and agencies.
Key Responsibilities
Sales Leadership & Strategy :
- Define and execute the UK media sales strategy in alignment with global and regional revenue goals.
- Identify and prioritize target sectors, clients, and agency groups to drive new and incremental business.
- Monitor market trends, audience insights, and competitive activity to shape product positioning and pricing strategy.
- Contribute to EMEA sales planning, forecasting, and performance reporting.
Business Development & Client Relationships :
- Build and expand relationships with top-tier agencies, trading desks, and marketing decision-makers across key industries.
- Represent Match Group’s advertising capabilities to the UK market, delivering impactful sales presentations and thought leadership.
- Identify and pursue new revenue opportunities through direct and programmatic channels.
- Lead negotiations of large, strategic, and long-term partnership deals.
- Oversee responses to RFPs, ensuring high-quality, insight-driven proposals
Sales Process & Operations :
- Manage the full sales cycle: prospecting, qualification, proposal, negotiation, and closing.
- Utilize CRM systems and sales tools to maintain accurate forecasting, pipeline visibility, and performance tracking.
- Collaborate with finance, legal, and ad operations to ensure smooth campaign delivery, billing, and renewals.
- Partner with product, marketing, and data teams to develop compelling and measurable advertising solutions.
Cross-Functional Collaboration :
- Work closely with Match Group’s brand marketing, editorial, and product teams to align sales initiatives with audience engagement strategies.
- Partner with creative and insights teams to develop bespoke client opportunities and branded content activations.
- Represent Match Group at industry events, conferences, and agency presentations as a thought leader and brand ambassador.
Financial & Commercial Accountability :
- Own revenue targets, pipeline management, and client retention goals for the UK region.
- Drive profitability and efficiency across all ad sales operations.
- Track, analyze, and report key sales and performance metrics (ROI, conversion rates, client spend, renewal rates).
We could be a match if you have :
- Bachelor’s degree in Business, Marketing, Media, or related field (or equivalent experience).
- 8–10+ years of digital media sales experience, including leadership of sales teams or key accounts.
- Strong existing relationships with senior decision-makers at major media agencies and F1000 brands.
- Demonstrated success in securing and managing six-figure+ commercial partnerships.
- Proven ability to exceed revenue targets and manage high-value pipelines.
- Excellent communication, storytelling, and presentation skills.
- Deep understanding of digital, programmatic, and mobile advertising ecosystems.
- Commercial acumen with strong negotiation and analytical skills.
- Data-driven mindset, with experience using CRM and forecasting tools.
How you’ll make an impact ?
- Experience with programmatic buying, adtech platforms, data-driven advertising and global brand partnerships.
- Knowledge of the UK and EMEA media landscapes and regulatory environment.
- Familiarity with subscription, and audience engagement models.
- Experience with lifestyle, entertainment, and youth-focused brands is a plus.
Why Match Group?
Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
Providing premium healthcare, mental health support, emergency leavesBenefit from a healthy work-life balance in a flexible and welcoming environment.
Enjoy a modern office, close to transport and amenities.
Access lunch vouchers, a discounted ClassPass subscription.
Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities Join regular social events like breakfasts, lunches, and apéros.
Use our products for free.
Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
Top Skills
Adtech Platforms
Crm Systems
Data-Driven Advertising
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