Develop and deliver research-based digital PR campaigns that generate high-authority backlinks for clients. Responsibilities include researching trends, creating newsworthy stories, writing press releases, gathering client quotes, pitching journalists, managing outreach relationships, tracking campaign performance, meeting deadlines, and improving outreach processes across multiple industries.
LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. It has never been a better time to join us as we continue into the next chapter of our growth plans. As a prominent, award‑winning digital agency, our work continues to be recognised across the industry, most recently with wins at the UK Agency Awards and the Microsoft Advertising Global Partner Awards 2024. These sit alongside earlier accolades. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.
Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research-based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team. As a business, we pride ourselves on our commitment to self learning and continuous opportunities for growth across the group.
Please note that whilst the role is remote, the successful candidate will be required to work in the UK.
Key Responsibilities
- Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
- Conducting research using multiple data sources
- Speaking to clients to gather thoughts and quotes for inclusion in potential stories
- Writing press releases and stories in flawless English
- Pitching stories to journalists
- Tracking news, events and wider media for relevant trends and opportunities
- Following up with journalists and ensuring clients are accredited with backlinks
- Tracking campaign progress and ensuring deadlines are met
- Leading the ongoing development of outreach processes and strategies
- Staying up to date with the latest developments in digital PR and outreach
- Proactively identifying opportunities across all clients
Skills, Knowledge & Expertise
- Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
- A high level of creativity with the ability to generate relevant and newsworthy stories
- A strong understanding of news and media content, with regular engagement across formats
- Excellent written and verbal communication skills with strong attention to detail
- Strong research and data analysis skills to uncover relevant stories
- The ability to manage multiple projects and priorities across different clients and industries
- Confidence in building and managing relationships both internally and externally
- Proficiency with Microsoft Office
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Presents and demonstrates Zscaler’s cloud security platform to prospective enterprise customers. Gathers technical requirements, develops recommendations, delivers presentations and proofs of concept, and serves as a trusted technical advisor throughout customer transformation journeys. Collaborates with sales to qualify and scope opportunities using value-selling methodologies. Requires experience in sales engineering, enterprise networking or cloud security, AI/ML, and technologies such as SASE, DLP, CASB, and CNAPP.
Top Skills:
Ai/MlCasbCloud SecurityCnappDlpEnterprise NetworkingGenerative AiIpsLlmsProxy TechnologySaseZscaler Zero Trust Exchange
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Define and execute Motive’s UK product strategy and commercial roadmap, prioritizing market segments, products, regulatory adaptations, hardware, and integrations. Partner with engineering, sales, marketing, finance, and executive leadership to deliver regional products, conduct customer research, establish success metrics, and support international expansion. The role requires strong commercial judgment, analytical ability, cross-functional influence, and experience leading complex B2B product initiatives.
Top Skills:
AIAsset Management SoftwareConnected DevicesFleet Management SoftwareHardware IntegrationsIotTelematics
.png){kind=logo}
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
Supports international media operations products and services that distribute content to global TV, streaming, and distribution partners. Responsibilities include understanding user needs, improving processes, gathering requirements, designing features, testing, configuring systems, troubleshooting software, and supporting technology rollouts within an Agile framework. The intern will collaborate with technology and content teams while developing experience in product management, user-centered design, software design, and automation.
Top Skills:
AgileArtificial IntelligenceAutomation
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
