Wolters Kluwer, a multinational and global leader in providing information tools and software solutions for professionals in the financial, tax, and legal sectors, is offering an exciting opportunity within the Marketing Department, specifically in the area of Digital Marketing.
As a Digital Marketing Specialist, you will play a crucial role in defining and executing the digital marketing strategy for the Tax&Accounting division in Italy. The selected candidate will be fully involved in supporting the management of digital campaigns and content aimed at strengthening the Wolters Kluwer brand and supporting the launch and the business generation of Tax & Accounting solutions/products.
Responsibilities
· Support the design and implementation of local digital marketing campaigns and editorial plans
· Define and create content to support marketing automation campaigns (eBooks, whitepapers, infographics, blog articles, etc.) with an SEO-oriented approach
· Monitor, analyze and report on the effectiveness of produced materials and overall end-to-end digital marketing campaigns, including support for the lead management process
· Management and preparation of customer communications and newsletters
· Develop and schedule email marketing campaigns
· Support the management of social media and the corporate website
· Participate in brainstorming sessions to generate innovative marketing ideas
· Ensure all digital marketing efforts are consistent with brand guidelines.
Skills
· Degree in Communication, Marketing, Economics, or Management Engineering
· Good command of MS Office, web tools, and major Content Management Systems
· Solid knowledge of Digital Marketing, SEO, SEM, and Digital Advertising
· Familiarity with Marketing Automation tools and Salesforce
· Proficiency and ease in web browsing and using social networks
· Ability to manage multiple tasks and projects efficiently
· Strong communication and creative skills
· Enthusiasm and proactivity
· Organizational skills and team spirit
· Proficient in written and spoken English
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
