Company Description
About Delta
Delta, founded in 1971, and listed on the Taiwan Stock Exchange (code:2308), is a global leader in switching power supplies and thermal management products with a thriving portfolio of IoT-based smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change. Delta serves customers through its sales offices, R&D centers and manufacturing facilities spread over close to 200 locations across 5 continents.
Throughout its history, Delta has received various global awards and recognition for its business achievements, innovative technologies and dedication to ESG. Since 2011, Delta has been listed on the Dow Jones Best-in-Class World Index (formerly the DJSI World Index of Dow Jones Sustainability™ Indices) for 14 consecutive years. Delta has also won CDP with double A List for 4 times for its substantial contribution to climate change and water security issues and has been named Supplier Engagement Leader for its continuous development of a sustainable value chain for 7 consecutive years.
For detailed information about Delta, please visit: www.delta-emea.com
Job Description
We are seeking a highly motivated and creative Digital Marketing Specialist with a strong passion for AI and a proven track record of success in digital marketing campaigns. In this role, you will lead the adoption of AI technologies within our marketing function, establish an AI-powered marketing infrastructure, and drive the execution of impactful country-level marketing initiatives.
Responsibilities:
AI Leadership & Innovation:
- Lead the research, evaluation, and implementation of cutting-edge AI tools across the marketing spectrum, including content creation, image generation, video and audio creation platforms, graphic design (e.g., Canva, Designs.ai, Jasper, Copy.ai, Midjourney, DALL-E 2, HeyGen, Pictory, etc.).
- Develop and deliver comprehensive training programs to educate the marketing team on the effective use of AI tools and best practices, including hands-on workshops and ongoing support.
- Proactively monitor the latest advancements in AI and machine learning within the marketing domain, identifying emerging technologies with the potential to enhance marketing performance.
- Stay informed about relevant industry trends, best practices, and regulatory guidelines related to the use of AI in marketing.
- Build and maintain a repository of knowledge and resources related to AI tools and their applications within the marketing team.
Establishing an AI-Powered Marketing Infrastructure:
- Establish and lead a dedicated initiative to streamline and automate marketing processes through the strategic application of AI technologies.
- Lead the analysis of existing marketing workflows, identify areas for improvement, and implement AI-powered solutions to increase efficiency, productivity, and ROI.
- Leverage AI-powered data analysis tools to extract meaningful insights from marketing data, identify trends, and inform data-driven decision-making.
- Develop and maintain a centralized knowledge base of AI best practices, case studies, and resources for the marketing team.
- Ensure ethical and responsible use of AI in all marketing activities, adhering to relevant data privacy regulations and ethical guidelines.
Country Marketing Leadership:
- Lead the development of engaging marketing materials (e.g., brochures, presentations, website content, social media graphics, print design) that reflect and strengthen the brand identity.
- Drive the planning and execution marketing events (e.g., conferences, webinars, workshops).
- Develop lead generation campaigns, track and nurture leads and contribute to the development of lead scoring models.
- Collaborate with cross-functional teams (e.g., sales, product marketing, etc.) to ensure alignment and maximize the impact of marketing efforts.
Qualifications
- Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field.
- 3+ years of experience in Digital Marketing, Process Automation, AI-driven Marketing, or a related field.
- Strong interest in technology, with a particular curiosity to explore and learn about emerging AI/ML tools and their potential applications within a business context.
- Experience with process automation tools (e.g., UiPath, Automation Anywhere, ClickUp,) or other workflow automation platforms is a strong plus.
- Strong understanding of Generative AI technologies and their applications in marketing.
- Strong understanding of marketing operations and principles, such as event planning, digital marketing, lead nurturing, design
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
- Strong analytical skills to interpret data and identify automation opportunities.
- Excellent project management and organizational skills.
- Strong problem-solving and critical-thinking skills.
- Fluent English speaking is a must, Spanish proficiency is a plus
- Excellent written and verbal communication skills.
