Digital Marketing Manager

The opportunity:

It’s an exciting time to join Markel as our business grows, and we are looking for a Digital Marketing Manager to join our UK Marketing team, (3 days in the office / 2 days working from home). The role will be based ideally at our Manchester office but we will consider some based in Leeds.

The Marketing department within UK National Markets is a fun, high performing team of motivated and talented marketers covering the full marketing mix delivering innovative and bespoke insurance solutions to UK businesses, from charities and care organisations to providers of IT services and media companies. 

In line with the business’s ambitious growth targets and its’ NMUK strategy the Marketing team restructured at the beginning of 2022, aligning itself to the key distribution channels within its’ UK business.  The investment in the team is testament to the value the business places in the Marketing function and the key role it will play in achieving its growth objectives. This has created a number of exciting opportunities within the team, including a new role within the Marketing Services team, supporting the delivery of the NMUK Marketing plan.  This role represents fabulous opportunity to forge an exciting career in Marketing.

Apply now and take the next step in your career with Markel

What you’ll be doing:

• We are looking for a Digital Marketing specialist to support the Digital Development Manger in managing the digital team and providing a best-in-class multi-channel digital strategy for target audiences and defined channels  

• Ensuring the channel deliverables reflect the key marketing success metrics and are implemented in a timely manner within budgetary controls  

• Being an effective member of the Digital and Marketing Services team, working closely with the Digital Development Manager, Content, Design and Event leads to deliver the plan  

• Ensure that all collateral and communications are on brand and maintain brand and tone governance 

• Experience managing effective strategy and execution of social campaigning, from brief to reporting and optimisation  

• CRM experience of data management and enrichment  

• Full experience and management of multi-channel digital campaigning   

• Supporting the reporting and tracking of all Digital Marketing activity and measurement of value and optimisations providing value and optimisations of day-to-day, monthly and campaign reporting offering insight, value and optimisations for campaign evolution 

• Striving to deliver standard process and brand governance across all activities  

Our must haves:

• 4 + years digital marketing experience, either agency or in-house – website, email, SEO, social channels (LinkedIn & You Tube)  

• Experience of using HubSpot is essential!  

• Agency or in-house candidates will be considered

• Experience in account and vendor management, including client and partner facing situations and stakeholder management 

• Experience in workstack / ticket system management for workload/ project management  

• Experience in BAU / day-to-day reporting, collaborator & team awareness of performance and optimisations as agreed with wider digital team  

• Experience with eMarketing design, build, and reporting. Best practice. Understanding of automations and nurture sequences  

• Social (LinkedIn and YouTube) design, build, management and reporting including organic & paid  

• Website CMS management and page maintenance    

• Experience with PPC and SEO  

• Excellent organisational, communication and writing skills with strong attention to detail.  

• Ability to perform well under pressure and work with team framework.  

• Passion for building relationships and getting to know people and their needs, both digitally and in person across teams throughout Markel 

• Ability to prioritise and meet tight deadlines and work on a number of projects at once.  

• Desire to study for a Marketing qualification company supported and funded 

Who we are:

Markel Corporation (NYSE – MKL) a Fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We’re all about people | We win together | We strive for better | We enjoy the everyday | We think further

What’s in it for you:

• A great starting salary plus annual bonus & strong benefits package…

• 25 days paid holiday plus Bank Holidays, with the opportunity to buy / sell extra leave

• Fantastic company pension scheme, private medical and dental cover, life assurance, travel insurance cover, income protection, season ticket loan as well as other great benefits on offer

• There are countless opportunities to learn new skills and develop in your career, and we can provide the support needed to do just that!

Are you ready to play your part?

Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.

Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at [email protected] or call us at 0161 507 5827 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.

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