The Digital Marketing & Communications Specialist will drive awareness for cardiovascular therapies among medical professionals by executing digital marketing strategies, leading AI initiatives, managing digital platforms, and analyzing performance metrics. The role involves developing promotional campaigns, communication plans for congresses, and collaborating with various marketing teams and agencies.
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address patients’ unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
We are open to candidates from various locations.
How you’ll make an impact:
- Contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams
- Execute the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy
- Leverage market segmentation and target audiences for digital marketing activities
- Contribute to the annual development of marketing plans for Edwards TMTT EU
- Own TMTT European digital platforms (websites, YouTube, Showpad, Social Media Amplify app, Monday.com, etc.): strategy, content management, traffic-driving activities, technical maintenance, back-office tasks, support of Edwards users, etc.
- Lead our Artificial Intelligence activities (assets generation through GenAI tools, integration of Microsoft Copilot within our processes, etc.).
- Define, plan and execute measurable promotional campaigns, aligned to strategic business objectives
- Design, deliver and implement media plans across the portfolio
- Develop digital assets in collaboration with the marketing portfolio team and complying with Edwards’ policies
- Own and drive the communication plan for key congresses
- Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels
- Manage our pool of creative, design and paid media agencies
- Internally, collaborate closely with global downstream and digital marketing teams
- Localize global assets to European markets
- Track and analyze performance metrics of our marketing assets (using Tableau, Google Analytics...) and turn these analyses into actionable recommendations
- Monitor Competitive communication campaigns and develop response messaging
- Design and execute internal communications
What you'll need (education and experience):
- 6+ years of professional experience
- University degree and 3+ years of experience in digital marketing
- Strong understanding in marketing strategy, channel mix strategy, and digital platforms (social media, email campaigns, marketing automation, CRM), and media planning.
- Experience managing agencies, freelancers, and collaborating in a matrix organization.
- Experience with CRM, Microsoft Office, Google Analytics, Tableau, and AI tools.
What else we look for:
- Proactive, results-driven, analytical, and detail-oriented.
- Structured and analytical thinking/skills. Data-driven.
- Strong communication, multi-project management, and relationship-building skills.
- Proficiency in English, other languages is a plus
- Team player. Can-do attitude and high energy
Top Skills
Ai Tools
CRM
Digital Marketing
Google Analytics
MS Office
Tableau
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