Digital Marketing Campaign Manager (3 Month FTC)

Role:  Digital Marketing Campaign Manager – 2 Month FTC 

Location:  London, England, United Kingdom

We are recruiting for an experienced Digital Marketing Manager to join our client team at Barclays, working directly within their B2C Performance team on a range of multi-channel campaigns and projects.   

• Experience with ‘in app’ banner advertising and customer journeys  

• Familiar with tableau or similar reporting platforms  

• Ability to analyse key performance metrics and identify optimisation and testing opportunities  

• Experience defining audiences and collaborating with targeting teams to reach relevant prospects      

• Ability to prompt AI tools to create effective short form copy 

As an experienced and expert Digital Marketing Manager, you’ll be delivering multi-variant marketing comms across a variety of digital marketing channels, both paid and owned.  You’ll have the right skills and experience to ensure you hit the ground running and add value from the off.  We are looking for someone with experience with in app’ banner advertising and customer journeys and familiar with tableau or similar reporting platforms.  You’ll be comfortable using these platforms to analyse key performance metrics and identify optimisation and testing opportunities.  You’ll have experience of defining audiences and collaborating with targeting teams to reach relevant prospects and ideally, you’ll also be able to prompt AI tools to create effective short form copy. 

• Creating and producing brilliantly effective campaigns that differentiate Barclays from their competitors, through superior targeting, communication strategy, tech innovation & creative quality
• Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks 
• Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition
• Keeping your campaigns on time and to plan, regardless of the curved balls that you might experience along the way 
• Working collaboratively with business stakeholders to develop clear roadmaps, and testing designs
• Managing relationships with Barclays UK Digital, Product & Marketing teams, as well as various external agency partners.   
• Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution 
• Reporting on campaign performance and testing outcomes using Tableau or a similar platform 
• Genuinely collaborative, inside and outside the team to help make the Performance Marketing team a great place to work 
• Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue with them and keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift. You’ll raise any issues in a timely and rational manner, ensuring the highest standards of control & governance 
• A self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction 
• Able to share experience from a customer-driven organisation with a customer first mindset
• Able to take ownership for managing risk and strengthening controls in relation to the work you do 
• Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised  
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

• Our successful candidate will be confident, smart, enthusiastic and proactive with great comms skills, both written and verbal. 
• You’ll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who’ll support them in delivering campaigns. 
•  Working across multiple projects at any given time, you’ll have strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment  
• The person we are looking for in this role will be someone who can demonstrate and evidence:   
  • Extensive Digital Marketing experience – particularly across paid media channels with an understanding of best practice of using these channels individually and as a broader media strategy.  You’ll understand digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance.  
• Experience of: 
  • working with media agencies  
  • identifying opportunities to optimise paid media plans and channel selection, in-app and online banking advertising 
  • unlocking underutilised capability with paid media platforms and channels  
  • pixels, tracking and tagging technologies and the role they play 
  • Reporting and analysing performance data and identifying optimisation and testing opportunities using Tableau or similar 
  • In app banner advertising and customer journeys  
  • defining audiences and collaborating with targeting teams to reach relevant prospects 
  • prompting AI tools to create effective short form copy 
• The ability to hit objectives and deadlines, plan well and deliver to that plan 
• The resilience to face into challenge and change, looking for feedback and insight from everything around them 
• A track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact.  
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 14085
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