The Digital Marketing Analyst executes affiliate, email, CME, and multilingual digital marketing campaigns across European, Middle East, and Asia Pacific markets. Responsibilities include SEO strategy, website performance monitoring, campaign KPI reporting, audience engagement, localization, and collaboration with regional partners and internal teams. The role uses analytics and SEO tools to translate performance data into actionable marketing recommendations while supporting AEO and GEO initiatives.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Title: Digital Marketing Analyst-
Location: London/hybrid
Overview:
The Digital Marketing Analyst will be a key member of our Audience Engagement team, supporting affiliate marketing relationships, driving CME campaigns, and contributing to our digital presence across European, Middle East and Asia Pacific markets. The ideal candidate brings solid campaign execution skills, SEO knowledge, and a data-driven mindset, with the ability to collaborate effectively across internal teams and regional partners. This role suits a proactive and detail-oriented marketer who is comfortable working in a fast-paced environment.
Key Responsibilities:
- Anchor affiliate marketing campaigns in collaboration with cross-functional colleagues and regional sister companies, identifying opportunities to promote CME content through their marketing channels and making inroads into new regional geographies across European markets.
- Develop end-to-end campaign strategies across digital marketing channels, driving execution from brief to launch while managing localization and country-specific engagement considerations.
- Contribute in the build and deployment of newsletters and email marketing programmes, with a focus on nurturing campaigns, member re-activation -including multilingual and region-specific content tailored for diverse European audiences.
- Contribute to and help lead the website SEO strategy, including on-page optimisation, off-page and backlink strategies, and regular monitoring of website traffic, audience health, and overall SEO performance using tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics. Support the organisation’s growing focus on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), developing approaches to improve visibility of educational content within AI-driven and generative search environments.
- Define, monitor, and report on campaign KPIs and website performance metrics, translating data into clear, actionable insights and strategic recommendations to optimise future marketing effectiveness.
- Work closely with internal teams including email production, analytics, compliance, and regional affiliates to ensure campaigns are delivered on time, on brand, and in line with regulatory requirements.
Experience & Qualifications:
- 2+ years of experience in digital marketing, preferably within healthcare, pharmaceutical, life sciences, or another regulated industry, with hands-on experience across email marketing, campaign automation, and analytics.
- Proven experience managing and executing marketing campaigns across European markets, with a strong understanding of localisation, country-specific engagement strategies, and multilingual content development.
- Demonstrable expertise in website SEO and performance measurement, with working knowledge of tools such as Google Search Console, SEMrush, Moz, and/or Adobe Analytics. Strong analytical skills with advanced proficiency in Excel or Google Sheets.
- Experience in Healthcare Professional (HCP) marketing, healthcare communications, or pharma brand promotion is a strong advantage.
- Proficiency in an additional European language is a plus.
- Education — BA/BS in Marketing or a related field.
- Core Competencies — Excellent attention to detail, ability to manage multiple priorities in a fast-paced environment, and strong communication and collaboration skills.
Similar Jobs
Edtech • Information Technology • Software
The Enterprise Customer Success Manager focuses on engaging and retaining major clients, driving value through strategic partnerships and data-driven insights to ensure customer success and satisfaction.
Top Skills:
GainsightSalesforce
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Plans and executes chemical analysis experiments, establishes analytical methods, validates data, and prepares technical reports and presentations. Ensures data integrity, maintains laboratory standards and equipment, manages assigned project workloads, and collaborates across teams. The role also mentors junior staff and supports laboratory administration while maintaining a safe, organized working environment.
Top Skills:
Analytical InstrumentsChemical Analysis TechniquesLaboratory EquipmentStatistical Software
Cloud • Security • Software • Cybersecurity • Automation
Leads technical direction for GitLab Professional Services engagements from discovery and scoping through implementation and handoff. Designs GitLab architectures, deploys self-managed and cloud environments, executes source-code and CI/CD migrations, and provides DevOps and DevSecOps consulting. Coordinates customers, partners, and internal teams; creates delivery documentation, automation, training, and reusable implementation assets. The role requires strong technical communication, cloud and on-premises infrastructure experience, Terraform and Ansible expertise, migration experience, and the ability to manage complex customer projects remotely.
Top Skills:
AnsibleCi/CdCloud ComputingCongregateDevOpsDevsecopsGitlabGitlab Environment ToolkitInfrastructure As CodeOn-Premises InfrastructureTerraform
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
