S&P Global Logo

S&P Global

Digital Content & SEO Specialist

Posted 8 Days Ago
Be an Early Applicant
United Kingdom
Mid level
United Kingdom
Mid level
Develop and execute data-driven content strategies to enhance engagement and lead generation by optimizing SEO, CRO, and UX for various digital assets.
The summary above was generated by AI

About the Role:

Grade Level (for internal use):

11

The Team: 

S&P Global Mobility is looking for a results-driven Content Specialist to optimize and scale our content for search, engagement, and conversion. This role is not just about content creation—it’s about driving measurable business impact through strategic content experiences. 

You’ll be joining a high-performing Digital Marketing team in the S&P Global Mobility division. Along with the talented marketing team, you’ll work closely with some of brightest minds in automotive industry—experts in everything for vehicle production forecasts to aftermarket consumer trends.  

 
Responsibilities and Impact: 

  • Content Development: Develop and execute a data-driven content strategy focused on increasing engagement and lead generation across key digital assets (landing pages, reports, blogs, webinars, and more) and across key digital channels (organic search, paid media, email marketing, and social media) 

  • Thought Leadership SEO & Optimization: Partner with our subject matter experts and thought leaders by enhancing their subject-matter expertise into high-performing content experiences. Leverage keyword research, search intent analysis, and technical SEO best practices to drive organic traffic growth and higher rankings for key industry topics. 

  • CRO & UX-Optimized Content: Improve conversion rates by structuring content for readability, engagement, and action—optimizing CTAs, layout, and user flow in collaboration with design and marketing operations teams. 

  • Data-Driven Content Improvements: Analyze site performance metrics on evergreen and product pages (traffic, bounce rates, conversion rates, engagement) to continuously refine content based on audience behavior and A/B testing insights. 

  • Collaboration with Growth Teams: Your work will closely align with the digital marketers, web developers, and growth marketers tasked with overall lead generation and revenue goals. A key skill is the ability to manage and consolidate competing priorities and requests from these teams.  

  • Content Architecture & UX Strategy: Improve the information architecture of content-heavy pages, ensuring easy navigation and a clear path to conversion. 

 

What We’re Looking For: 

 

Basic Required Qualifications: 

  • 3+ years of experience in SEO, content development, UX writing, or performance marketing. 

  • Experience with AEM analytics as a desired qualification 

  • Proven expertise in on-page SEO (Google Search Console, Ahrefs/SEMrush, Screaming Frog). 

  • Experience with content analytics & conversion rate optimization tools. —A/B testing, heatmaps, and session recordings (Hotjar, Crazy Egg, Google Optimize). 

Additional Preferred Qualifications: 

  • Understanding of UI/UX principes and how content plays into usability, information architecture, and digital experience. 

  • Strong analytical skills with experience using Google Analytics, Looker, or other data visualization tools. 

  • Excellent written communication skills with an emphasis on clarity, engagement, and actionability. 

 

 

About S&P Global Mobility

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

For more information, visit www.spglobal.com/mobility.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include: 

  • Health & Wellness: Health care coverage designed for the mind and body.

  • Flexible Downtime: Generous time off helps keep you energized for your time on.

  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Inclusive Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering an inclusive workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and equal opportunity, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

-----------------------------------------------------------

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.  Only electronic job submissions will be considered for employment.  

 

If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.  
 
US Candidates Only:  The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfdescribes discrimination protections under federal law.  Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

-----------------------------------------------------------

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)

Top Skills

Ahrefs
Crazy Egg
Google Analytics
Google Optimize
Google Search Console
Hotjar
Screaming Frog
Semrush
Seo

S&P Global Belfast, Northern Ireland Office

Belfast, United Kingdom

Similar Jobs

7 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
Financial Services
Lead marketing content strategy and a team of writers to create engaging content for diverse media channels, enhancing customer experiences.
7 Hours Ago
Hybrid
London, Greater London, England, GBR
Junior
Junior
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
Manage and optimize paid social media campaigns while tracking budgets, analyzing performance, and assisting in creative needs for brand awareness and customer acquisition.
Top Skills: Data Analysis ToolsDigital Marketing ToolsSocial Media Platforms
12 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
Enterprise Web • Fintech • Financial Services
The Demand Generation Manager will lead integrated marketing campaigns to enhance market awareness, drive demand, and improve sales performance through targeted strategies in a B2B financial services context.
Top Skills: Crm SoftwareDigital Marketing PlatformsMarketing Automation Tools

What you need to know about the Belfast Tech Scene

If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account