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Citi is seeking a highly skilled Digital Content Producer (AVP) to create high-impact digital content that elevates our brand and supports key marketing objectives. This role is ideal for a digital‑first storyteller with strong production expertise, hands-on technical skills, and a passion for crafting compelling visual narratives.
What You’ll Do
- Lead end‑to‑end production of digital content—primarily video and photography—from concept to final delivery.
- Produce high‑quality shoots using professional DSLR/mirrorless cameras, managing lighting, audio, and composition.
- Edit content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator), including motion graphics and visual effects.
- Create visual assets and ensure all content aligns with Citi brand guidelines.
- Partner with content strategy and campaign leads to shape content calendars and support major marketing initiatives.
- Generate creative ideas, ensure ADA compliance, and optimize content for digital and social platforms.
- Monitor performance metrics and share insights to guide continuous improvement.
- Manage multiple projects in a fast-paced environment while meeting tight deadlines.
- Stay current on platform trends and emerging formats to keep Citi’s digital presence ahead of the curve.
- Ensure content meets all legal, compliance, and risk standards.
What You Bring
- Bachelor’s degree or equivalent experience in Film, Media, Communications, Marketing, Journalism, or related field.
- Experience in digital content creation or multimedia production.
- Proven ability to independently capture and edit professional-quality video and photography.
- Expert proficiency in Adobe Creative Suite.
- Strong grasp of graphic design principles and brand alignment.
- Excellent communication, organization, and problem‑solving skills.
- Experience collaborating with cross-functional teams.
- A proactive, highly collaborative mindset and strong interpersonal skills.
- A proven portfolio of work.
Preferred
- Basic SEO knowledge for digital/video content.
- Experience with CMS or DAM platforms.
- Background in financial services or other regulated industries.
Qualifications:
- Experience in content marketing, content editing or related field
Education:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
What We Can Offer You:
We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.
By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:
Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
A discretional annual performance related bonus
Private medical insurance packages to suit your personal circumstances
Employee Assistance Program
Pension Plan
Paid Parental Leave
Special discounts for employees, family, and friends
Access to an array of learning and development resources
Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.
Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
