This role will work closely with the Digital Channel Managers and HO Digital Consumer / Business / Public Web and Digital Comms to identify trends and opportunities, produce reports and insights for digital channels, support the strategy for digital channels and collaborate with stakeholders on strategic initiatives and optimization of digital channels.
This will mean analysing data, producing reports, writing business requirements, creating UX wireframes, conducting desktop research, developing A/B tests and tracking metrics.
Data analysis
• Analyse customer satisfaction, feedback and analytics to identify opportunities for improvement.
• Analyse data from a variety of sources and produce reports to track digital performance against key metrics and enable data driven decisions
• Provide recommendations to improve results and achieve objectives
• Data analysis to support the development of business cases
• Support impact assessment of incidents
Champion and improve customer experiences
• Collaborate with user experience designers ensuring user needs are well understood and solutions meet user needs.
• Contribute to user journey mapping, establishing clear goals and ensuring all personas, touchpoints, actions and obstacles are identified and considered.
• Collaborate with content advisors and editors to ensure solutions are delivered in line with content standards and customer usability.
• Act as the customer champion on projects to ensure that customer needs and expectations are met.
• Champion Westpac’s Accessibility standards
• Contribute to business case development
• Conduct User Acceptance Testing, when required
• Contribute to setting KPIs
• Understand the competitor landscape
Change, Risk and Governance
• Support the Digital Channel review process
• Support the management of Risks
• Support collateral for digital channels, for both customers and staff
• Support change management for digital releases, for both customers and staff
• Understand the regulatory landscape and support responses to new legislation
• Support management of the digital backlog
Nā tāu rourou | What will you bring?
• At least 4 years’ experience as a BA / DA
• Strong analytical and critical thinking skills
• Excellent communication and presentation skills
• Digital experience
• Financial services knowledge
• Tertiary qualification preferred
• Evidence of ongoing professional development
• Be able to demonstrate a sound knowledge and passion for analysing experiences across digital products and services Data analysis and presentation skills
• Enjoy working collaboratively within a team
• Be a natural communicator
• Be comfortable dealing with ambiguity and change as well as being able to prioritise
Westpac Hei Wāhi Mahi | Working at Westpac
In addition to immersing yourself in a supportive team environment, you'll receive some great job perks and benefits including:
• 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best
• Additional purchased leave options up to 4 weeks per year
• Banking benefits, insurance discounts and superannuation scheme
• Growth and development – we provide opportunities for development and promote internal mobility
• Recognition - we recognise and reward our star performers
• School holiday subsidy - help you balance work and family during school holiday
• 2 Volunteer days per year
Ko mātou tēnei | Our Organisation
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.
What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive. And it all starts with you!
Tono mai ināianei! | Apply Now!
Apply today with your CV and Cover Letter.
The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers. We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities.
Mahi tahi tātou, kaha ake tātou | Together Greater
Applications close:
6 March 2026
