At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as Omni-Channel Manager, and you’ll do the same.
The Omni-Channel Manager will work with the Marketing Manager to lead the growth of Ostomy and Flexi-Seal in the Benelux region. The Omni-Channel Manager will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with Ostomates and Health Care Professionals. The role is crucial for driving both inbound and outbound marketing campaigns that align with the business objectives and customer journey.
Key Responsibilities:
Create and implement a cohesive omnichannel marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars)
Collaborate with internal teams (sales, customer service, product manager, global marketing) to ensure alignment between marketing efforts and business goals
Design and execute targeted marketing campaigns that incorporate content, and lead nurturing tactics
Utilize data analytics to measure and optimize campaigns, adjusting strategies to increase effectiveness and ROI
Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement
Ensure alignment between digital and offline campaigns to maintain a consistent brand message
Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas
Ensure content is informative, compliant with industry standards, and resonates with the target audience
Leverage CRM and marketing automation tools to collect and analyse customer data, building a deep understanding of buyer personas and behaviour
Measure the effectiveness of marketing efforts across channels using KPIs such as customer acquisition cost, engagement rates, and conversion rates
Provide regular performance reports to leadership, using data to refine strategies and ensure ongoing improvement
The brand manager should be flexible and easily adapt to the dynamic and transitional market of today
Ability to multitask in an environment with shifting priorities and time-sensitive deadlines
Ability to think creatively and work cross-functionally within the brand manager job scope.
Digitally savvy and the ability to map / make the customer journey enriching
Strong analytical and logical skills
Proactive mindset and change agent attitude as well as a collaborative spirit and strong team orientation
Excellent stakeholder management & influencing capabilities
Strong oral and written skills required
Structured working mode and ability to handle competing priorities
Self-motivated, independent learner, passionate about marketing communications and able to work autonomously
Our requirements:
Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience in B2C and/or B2B2C marketing, preferably within the MedTech, pharmaceutical, or biotechnology sectors with proven track record in customer activation
Strong knowledge of digital marketing, SEO/SEM, email marketing, and CRM tools
Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement
Languages
Fluent in Dutch (mother language)
Fluent English
Plus: French
Working Conditions
Hybrid working – minimum 1 day a week at the office
Parttime 80% possible
Our products make a big difference every day. So will your contribution.
The work you do will mean more, because it’ll make things better for your
team, our business or our customers’ lives. It’ll inspire you to deliver to
your very best. And we’ll be right behind you when you do.
This is a challenge more worthwhile. This is work that’ll move you.
#LI-AP1
#Hybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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