Our Mission:
MDpanel is one of the largest providers of expert medical opinions in the United States. We are committed to being the most coveted partner for physicians, carriers, attorneys, and patients by connecting those in need of medical opinions with the most qualified and highly regarded medical professionals in the U.S. MDpanel allows our member healthcare professional partners to maximize their time and produce unparalleled revenue opportunities. In return, our carrier and attorney clients receive timely, complete, thorough, and easy-to-understand opinions to support the medical legal inquiry. MDpanel is revolutionizing the medical opinion space by creating the first true marketplace to connect those in need of medical opinions to those capable of providing them. Unlike traditional, services-based models, we are devoted to our healthcare professionals and are relentless about removing the burden of administration, securing exam volume, preparing for and supporting physical examinations, backend processing, report submissions, and billing. And, at the heart of MDpanel, is our team committed to delivering an unparalleled experience for all stakeholders. We think big, start small, and move fast. Our culture is built on supporting each other with accountability, transparency, and passion for our mission.
Position Summary:
The Demand & Lead Generation Manager is responsible for developing, executing, and optimizing MDpanel’s multi-channel marketing engine across all business lines—including IME, QME, and ancillary medical-legal services. This is a hands-on role focused on pipeline creation across insurance carriers, defense law firms, TPAs, employers, and physician audiences.
You will help shape strategy, build campaigns, manage performance, and partner closely with Sales, Operations, and Physician Recruiting to drive predictable growth in a fast-paced, scaling environment.
Essential Duties and Responsibilities:
Strategy & Planning
- Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets.
- Define buyer personas, segmentation, and multi-channel acquisition plans.
- Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals.
- Manage budget allocation across paid media, events, and content programs.
Campaign Execution
- Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing.
- Produce outbound and inbound marketing assets (landing pages, nurture flows, case studies, thought leadership, sales enablement collateral).
- Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems.
- Align closely with SDRs and Sales on messaging, sequencing, and handoff processes.
Analytics & Optimization
- Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics.
- Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates.
- Build dashboards and deliver monthly and quarterly performance reviews to leadership.
- Refine attribution modeling to support investment decisions and forecasting.
Collaboration & Leadership
- Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support all top-of-funnel acquisition initiatives.
- Manage relationships with external digital agencies, contractors, and platform vendors.
- Act as an internal expert for demand generation and B2B growth strategy.
Qualifications and Education Requirements:
- 4- 8 years of B2B demand generation or performance marketing experience; healthcare services, insurance, legal, or professional services experience strongly preferred.
- Proven track record of generating measurable pipeline impact across multi-channel campaigns.
- Proficiency in marketing automation and CRM platforms
- Strong understanding of digital channels, SEO/SEM, LinkedIn advertising, email marketing, and ABM approaches.
- Strong analytical skills and comfort working with dashboards and campaign data.
- Excellent communication and cross-functional collaboration abilities.
- Highly organized, self-directed, and able to thrive in a scaling, fast-paced environment.
Additional Information:
The salary range for this position is provided as an estimate based on current market conditions and company benchmarks. Actual compensation may vary depending on factors such as experience, qualifications, skills, location, and internal equity. Please note that we are unable to provide sponsorship assistance at this time. All applicants must have a valid work authorization for the country in which they are applying.
Please note that this compensation range is subject to change at any time and may not be applicable to all candidates. We are committed to ensuring fair and equitable pay practices and encourage applicants to discuss any questions or concerns regarding compensation during the interview process.
MDpanel is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all associates feel valued, respected, and supported. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic.
We are dedicated to fostering a culture of inclusion and belonging and encourage applicants of all backgrounds to apply. If you require accommodations during the application or interview process, please contact [email protected]
