Own end-to-end demand generation for Sovos’s AI products, developing multi-channel campaigns across paid media, email, webinars, ABM, and events. Drive pipeline from awareness through SQL, optimize messaging and channel performance, track MQL and pipeline metrics, and forecast demand contribution. Partner with sales, product marketing, enablement, content, brand, and marketing operations across global teams. Support ABM programs, AI-assisted workflows, and integration of acquired demand-generation practices and tools.
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SOVOS Demand Generation Manager SOVOS © Sovos 2026. All rights reserved.
Corporate Marketing/Enablement·Full-Time·United Kingdom
Build Your Future With Us
The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow. Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world. At Sovos, we're transforming tax compliance from a business requirement into a generater of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions.
We're solving more than today's tax compliance challenges. We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive.
AI is accelerating what's possible, enabling tax and technology professionals to more effectively generate critical regulatory decisions. That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change.
Don't worry if you don't check every box. We're focused on hiring great people, not perfect resumes. It's less about what you've done elsewhere and more about what you're capable of doing here.
The Role
At Sovos, we're building the future of tax compliance with AI-first technology that transforms how businesses work. As a Demand Generation Manager focused on our AI products, you'll design and execute multi-channel campaigns that generate qualified pipeline, working at the intersection of cutting-edge technology and sophisticated B2B marketing. This role sits at the heart of our growth engine, translating product innovation into demand that converts.
More specifically, you will:
- Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events, specifically designed to generate pipeline for Sovos's AI-first and agentic products.
- Own the demand generation funnel for AI-first products end to end, from awareness through MQL to SQL, in close partnership with marketing operations and sales.
- Continuously test and optimise channel mix, messaging, and offers to improve conversion rates and cost per pipeline dollar, leveraging AI tools to surface insights and automate optimisation where possible.
- Design and run account-based marketing programmes targeting priority buyers in tax, finance, and IT, collaborating with sales to align target account lists and orchestrate coordinated, multi-touch outreach.
- Define and track pipeline, MQL, and campaign performance metrics, reporting progress transparently and forecasting demand-sourced pipeline contribution to inform channel investment decisions.
- Partner with product marketing, sales enablement, content teams, and brand to keep campaigns grounded in current positioning, aligned with launch timing, and consistent with the broader Sovos voice.
- Support the integration of acquired demand generation practices, tooling, and data as Sovos grows through M&A.
What You Bring to Sovos
- You can design and execute multi-channel demand generation programmes that generate measurable pipeline in B2B SaaS environments, ideally marketing AI-first, AI-powered, or other emerging technology products.
- You're quantitatively fluent and comfortable owning a pipeline number, reporting transparently against it, and partnering with analytics to build dashboards that keep the business honest about what's working.
- You have hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce.
- You understand (or are ready to learn) what makes demand generation for AI products different from legacy technology marketing, and you've designed ABM programmes or similar targeted campaigns.
- You're an excellent collaborator across product marketing, sales, and marketing operations, experienced working across global teams and managing multiple stakeholder relationships.
- You're comfortable with AI-assisted workflows and eager to leverage AI tools to improve campaign performance, forecasting, and reporting.
- Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.
Life at Sovos
The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Global Mentoring Programmes
- AI Tools and Technology from Day 1
- Continuous Learning and Development
- Language Learning Support
- Global Employee Recognition Platform and Programs
- Global Parental Leave Policy
- 30 days holiday plus bank holidays
- Private Health Insurance
- Dental Insurance
- Vision Coverage
- Life Insurance
- Critical Illness Cover
- Income Protection
- Pension with employer contribution
- Employee Assistance Programme
Equal Opportunity Employer
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.
Company Background
Sovos is transforming tax compliance from a business requirement to a force for growth. Our flagship product, the Sovos Compliance Cloud platform, enables businesses to identify, determine, and report on every tax obligation across the globe. Sovos processes nearly 20 billion transactions per year, helping companies scale their compliance strategy in 150+ countries.
More than 100,000 customers – including half the Fortune 500 – trust Sovos’ tax and regulatory expertise and unparalleled integration with their business applications. Learn more at sovos.com.
Ready to make your move?
We'd love to hear from you. Use the Apply button at the top of this page to submit your application
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