The Customer Marketing Manager will develop and execute strategies for customer retention and engagement, collaborate on campaigns, and measure marketing impact.
RemoFirst empowers employers to be free from geographical boundaries when accessing talent, allowing employees to pursue opportunities wherever they may exist. We are on a mission to be the FIRST to truly revolutionize the industry and be a generational company.
Our platform offers a full-range people management tool, employee benefits like health insurance, and financial benefits, and enables clients to hire anyone from anywhere with one click. RemoFirst manages employees and contractors for Fortune 500 companies and the best startups worldwide.
We are a small but strong team of 190+ people (and growing) hyper-focused on delivering a world-class platform and unparalleled service with our industry-leading partnerships. To help accelerate our growth and pace of delivery, we are looking for talented Marketers to help grow brand awareness and revenue for RemoFirst.
We are looking for a results-driven Customer Marketing Manager to design and execute programs that turn our customers into champions — driving retention, engagement, and expansion.
What you'll be doing:
- Build and execute a global customer marketing strategy focused on retention, advocacy, and upsell.
- Partner with Customer Success to identify expansion opportunities and create targeted campaigns to drive NRR.
- Partner with Customer Success to identify cross-sell opportunities and create targeted campaigns supporting the introduction of new RF products and services
- Partner closely with the CXG team to design, develop, and maintain customer- and employee-facing education materials related to country guides, mobility, benefits, and local regulatory requirements.
- Develop and maintain ongoing customer communications, including support with newsletters, product updates, and community announcements.
- Collaborate with the Product Marketing and Content teams to turn success stories into marketing assets (case studies, videos, testimonials).
- Launch customer advocacy programs to spotlight our biggest champions in press, events, and social.
- Measure and report the impact of customer marketing on engagement, retention, and expansion metrics.
What you’ll need:
- 3–6 years of experience in Customer or Lifecycle Marketing, ideally within B2B SaaS or HRTech.
- Strong understanding of customer journeys and NRR growth levers.
- Excellent communication skills and comfort working cross-functionally with CS, Sales, and Product.
- Experience running email campaigns, customer newsletters, and advocacy programs.
- Analytical mindset and familiarity with tools like HubSpot, Salesforce, or similar CRM systems.
Why work at RemoFirst?
- Startup environment. RemoFirst is an early-stage start-up. You have a voice, and can influence and grow rapidly.
- Build & Scale From Scratch. Experience hyper-growth scale and help us build a great team of professionals worldwide that can help us achieve this ambitious vision.
- Work for a Market Leader. Scale a project that counts market-leading companies like Microsoft, Mastercard, and more as happy customers.
- Compensation and perks are great! Competitive compensation. Work equipment of your choice 100% remote work.
- Generous PTO policy. Days off are based on the home country’s local laws.
- Culture. We lead with respect, kindness, and the right to fail. We value hard, yet smart work. Diversity and inclusion are part of our DNA. As we grow and evolve, we welcome your input to help us define our culture further.
Top Skills
Crm Systems
Hubspot
Salesforce
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