What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Job Summary
To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels.
The CRM Executive is responsible for development, execution, and continuous refinement of personalized lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging, and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers’ lifetime value to the business through execution of the CRM Roadmap.
Duties & Responsibilities
Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boost retention, and maximize sales.
Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth and long-term loyalty.
Build omnichannel campaigns in-platform.
Ensure all campaigns have clear objectives/KPIs and develop campaign strategies which are focused on delivering against this.
Ongoing optimization of all CRM activities to increase engagement and enhance customer retention/reactivation.
Works with the CRM Manager to develop and execute appropriate audience segmentation and targeting, maximizing relevancy and opportunities to drive engagement and sales conversion.
Has direct responsibility for copywriting, asset management, and creating basic dynamic content logic & HTML (desirable).
Works with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaign assets at a high standard on time and on budget.
Support the delivery of the brand strategy by maximizing opportunities within the guest journey to articulate our brand stories and drive engagement, maintaining consistency with brand guidelines.
Champions a rigorous test & learn measurement approach within all campaigns, analyzing the direct impact of campaigns to inform future activity and drive performance optimization
To support the CRM Lead in understanding the impact of CRM activations and towards making data driven decisions for future plans.
Functional Skills
Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines
Analytical and commercial mindset - you’ll be confident at interpreting complex data and drawing out channel insights for business growth, optimization and decision-making
Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally.
Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast-paced environment.
Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
Self-starter with high energy, effective problem-solving skills and a ‘get it done’ attitude.
Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate
Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments
Creative thinker with a passion for innovation and staying abreast of industry trends.
Proficiency in Word, Excel, and PowerPoint
Education, Experience and Certifications
Essential
Bachelor's degree in Marketing or a related field.
Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
Bachelor's degree in marketing or a related field.
Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
Experience with CRM marketing campaigns, planning and execution across multiple channels
Nice to have
Experience using Braze or other customer engagement platforms
Experience within a business with online ordering and fulfilment channels, as well as ‘bricks & mortar’ is desirable
Knowledge of GDPR principles and guidelines desirable
Additional information
Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week.
At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
