About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Are you passionate about CRM, customer engagement, and data-driven marketing? Do you thrive in a fast-moving, digital-first environment where you can make a real impact? If so, this is your chance to be part of SharkNinja, a global leader in innovation and customer experience!
As a CRM Executive, you’ll play a key role in supporting our customer retention and engagement strategies through targeted, automated, and personalised campaigns. You will work closely with the CRM and Marketing teams, using data insights to optimise customer journeys and enhance lifetime value.
We are looking for someone with hands-on experience using Bloomreach (Exponea), who is eager to learn, innovate, and contribute to our growing CRM function.
Key Responsibilities:
Campaign Execution – Assist in the planning, building, and execution of multi-channel CRM campaigns, including email, SMS, push notifications, and on-site personalisation.
Customer Segmentation & Targeting – Create customer segments and personalise communications to drive engagement, retention, and conversion.
Automation & Journeys – Set up and optimise automated customer lifecycle journeys, ensuring timely and relevant messaging at each stage of the customer journey.
Performance Analysis – Monitor and report on campaign performance, using key CRM metrics to track success, test improvements, and make data-driven recommendations.
A/B Testing & Optimisation – Support continuous improvement through testing and refining campaigns, including subject lines, messaging, creative, and segmentation strategies.
Stakeholder Collaboration – Work closely with the wider marketing, e-commerce, and data teams to ensure CRM campaigns are aligned with overall business goals.
CDP Utilisation – Maximise the potential of Bloomreach (Exponea) by ensuring data is used effectively for segmentation, insights, and campaign execution.
Data & Compliance – Ensure all CRM activities adhere to GDPR and best practices for data privacy and customer communication.
What We’re Looking For
Experience in CRM & Marketing Automation – 1-2 years of experience in a CRM, Email Marketing, or Digital Marketing role.
Bloomreach (Exponea) Experience – Hands-on experience working with Bloomreach (Exponea) or another Customer Data Platform (CDP) is essential.
Strong Analytical Skills – Comfortable working with data, metrics, and reports, using insights to improve performance.
Passion for Customer Engagement – A keen interest in customer journeys, retention strategies, and omni-channel personalisation.
Tech-Savvy & Detail-Oriented – Ability to work with CRM tools, email builders, automation workflows, and segmentation platforms.
Proactive & Willing to Learn – A can-do attitude, with a curiosity to explore new trends, tools, and CRM innovations.
Good Communication & Teamwork – Ability to collaborate effectively with internal teams and external partners.
Why Join SharkNinja?
At SharkNinja, we believe in pushing boundaries, thinking differently, and delivering incredible experiences for our customers. As part of our team, you’ll be working in an environment that lives and breathes our core values:
- Lead us to be “RARELY SATISFIED” – We’re never content with the status quo; we always strive for better.
- Make things better each day; “PROGRESS OVER PERFECTION” – We value action and continuous improvement over waiting for the perfect moment.
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE” – Every small insight and action contributes to the bigger picture.
- Deliver something great; “WINNING IS A TEAM SPORT” – Collaboration is key to our success.
- Be clear and honest, “COMMUNICATING FOR IMPACT” – Transparency and clarity help us move fast and make things happen.
#LI-HYBRID
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
