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Teya

Customer Insights and Lifecycle Manager

Posted Yesterday
Be an Early Applicant
In-Office
London, Greater London, England
Mid level
In-Office
London, Greater London, England
Mid level
Own and optimize the end-to-end customer lifecycle: map journeys, identify churn/expansion triggers, analyze segments, recommend prioritization and offers, enable Sales/GTM with playbooks and campaigns, and define and track lifecycle and commercial metrics to iterate on retention and upsell.
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Hello! We're Teya.

Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.

We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.

Your mission

We’re looking for a Customer Lifecycle Strategy Manager (Customer Insights & Lifecycle Manager) to own and optimize our end‑to‑end customer journey – from first purchase through renewal and expansion.

If you love turning data into clear, commercial actions for Sales and GTM teams – and you enjoy figuring out when and why customers buy, churn, or expand – this role is for you.

What you’ll be doing

Map and understand the customer journey

  • Build a clear picture of the full customer lifecycle: from onboarding and adoption through renewal and potential churn.

  • Identify key moments and triggers where customers are most likely to:

    • Churn

    • Upgrade / expand / cross‑buy

  • Factor in seasonality, buying cycles, and behavioral patterns.

Turn insights into revenue

  • Analyze how different customer segments and sectors use our products.

  • Spot opportunities to increase revenue from existing customers (upsell, cross‑sell, expansion, retention).

  • Recommend which segments to prioritize, when to reach out, and with what type of message or offer.

Enable Sales and GTM teams

  • Translate data into simple, actionable playbooks for Sales and related teams.

  • Provide clear guidance on:

    • Which accounts or segments to focus on

    • When to reach out

    • What lifecycle event or trigger to use

  • Partner with campaign managers and other GTM stakeholders to stand up campaigns aligned to lifecycle stages (onboarding, activation, at‑risk, pre‑renewal, etc.).

  • Work across multiple teams, helping to stand up and refine campaigns as we scale.

Measure, iterate, improve

  • Work with data & systems teams to get the right data into the right views.

  • Define and track key lifecycle and commercial metrics (churn risk indicators, upsell conversion, segment performance, etc.).

  • Continuously test, learn, and refine lifecycle strategies as we grow and our customer base evolves.

About you

You don’t just report on numbers – you tell the commercial story behind them and turn that story into action.

You’ll likely have:

  • Experience in one or more of:

    • Customer insights / analytics

    • Lifecycle / CRM / retention marketing

    • Revenue operations, sales strategy, or commercial analytics

  • A track record of turning data into clear recommendations for Sales, Marketing, or Customer Success.

  • Confidence working with CRM/marketing tools and BI/data to build views of the customer journey.

  • Ideally, experience in a B2B, SaaS, or high‑volume commercial environment.

  • Strong communication skills – you can explain complex ideas simply, and influence stakeholders without needing a big title.

  • A commercial mindset: you think in terms of revenue, churn, upsell, and ROI.

  • A proactive, adaptable approach – you’re comfortable that the role will evolve as our understanding of the customer grows.

What we offer

  • A role with real commercial impact – your work directly influences how we grow revenue from our existing customers.

  • The chance to work closely with Sales, Marketing, and Operations and shape how we think about our customers long‑term.

  • Competitive compensation (positioned above a typical campaign manager level for the right experience), plus benefits.

  • Opportunities to grow and broaden your responsibility as our lifecycle strategy matures.

Teya is proud to be an equal opportunity employer.

We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

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