The Content Writer will create engaging content, conduct research, proofread articles, and ensure SEO guidelines are followed to boost brand awareness.
Job Title: Content Writer
Department: Marketing
Reporting to: Head of Marketing
Location: Neasden
Working pattern: Hybrid – 3 days in the office weekly
The role:
The Content Writer will form a key part of our Marketing team, to develop engaging digital content across our business divisions, creating on- and offline marketing materials.
Conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication, you will deliver quality written content and stories that appeal to our audiences, attract customers and boost brand awareness.
Main Job Responsibilities:
Required Skills:
Department: Marketing
Reporting to: Head of Marketing
Location: Neasden
Working pattern: Hybrid – 3 days in the office weekly
The role:
The Content Writer will form a key part of our Marketing team, to develop engaging digital content across our business divisions, creating on- and offline marketing materials.
Conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication, you will deliver quality written content and stories that appeal to our audiences, attract customers and boost brand awareness.
Main Job Responsibilities:
- Create clear and engaging written content for our websites, press-releases, brochures, presentations, social media posts, blog posts, scripts for videos, product descriptions and marketing driven projects
- Research industry-related topics (combining online sources, interviews and studies)
- Proofread and edit content before publication, conducting keyword research and applying SEO guidelines to increase web traffic
- Write succinct, accurate and engaging product descriptions, adhering to SEO best practice guidelines, working closely with the wider team to launch new products
- Work closely with Product Managers and our Marketing Team to produce copy and develop engaging content around the launch of various products – this could involve packaging, press releases, promotional material, social media posts, content for e-commerce platforms, case studies, interviews and more.
- Identify customers’ needs and gaps in our content to recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Work with the wider team to develop and report on marketing communications and content strategy
- Evolve tone of voice guidelines with consideration for brand values as well as digital best practice
- Demonstrate a positive and pro-active approach, showing initiative and suggesting ideas for new content and the continual improvement of quality and efficiency
- Provide input into the direction of content strategy, what the content should look like and where it may be published for maximum impact
Required Skills:
- A relevant degree in Marketing, English, Journalism or similar, supported by at least 5 years’ experience of producing written content for marketing purposes, ideally gained within a product-driven or technical environment
- This role will suit a natural storyteller who is passionate about writing and highly creative, with a desire to bring innovate and provide solutions to customer problems by writing accurate and adaptable content for specific audiences
- Outstanding English literacy with a high command of written English is a must
- Technical ability to understand and write content using impeccable grammar/tone. An interest in technology will be very useful to understand features and applications for technical products
- Experience of content writing for digital purposes, with an understanding of SEO and optimisation tools
- Commercial awareness – A deep understanding of consumer behaviours and technical products
- An innate team player, with the ability to work within a fast-paced, results driven environment
- Organisation and planning - Confident in their ability to plan and execute effectively, while delivering results with accuracy and attention to detail
Top Skills
Digital Content Tools
Seo
Similar Jobs
Retail
The Digital Content Writer at Frasers Group creates engaging product descriptions, blog articles, and copy for various platforms while optimizing content for SEO and maintaining quality targets.
Top Skills:
Ai ToolsMS OfficePim ToolsSeo
Marketing Tech • Software
Write engaging content on procurement and finance software for B2B audiences, ensuring quality and adherence to brand voice.
Top Skills:
B2B Finance SoftwareErp SystemsProcurement SoftwareSeo
Fintech • Mobile • Payments • Software • Financial Services
As a Content Creator at Wise, you will produce engaging video content for Portuguese-speaking audiences, focusing on local trends while aligning with the brand's voice. Responsibilities include content ideation, production, and ensuring compliance with regulations.
Top Skills:
InstagramTiktok
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
