Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.
As a Content Specialist, you will create and manage engaging content for inbound demand generation campaigns, ensuring alignment with sales for maximum impact. This role involves writing, editing, and optimizing content for organic channels, leveraging AI tools and SEO best practices, and maintaining brand consistency across platforms, with a focus on LinkedIn.
Responsibilities:
- Create, manage, and execute engaging content for inbound demand generation marketing campaigns, collaborating with the sales team to align efforts for maximum impact.
- Copywriting, commissioning, and editing for organic channels.
- Monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement.
- Identify and leverage AI-driven tools and technologies to enhance content creation, staying ahead of industry trends.
- Utilize advanced SEO strategies and tools to optimize content performance across organic channels, ensuring maximum visibility and impact in search engine rankings.
- Work with the wider marketing team to develop and implement a robust social media content strategy – with a focus on LinkedIn.
- Manage and oversee internal marketing projects, ensuring timely delivery and exceptional quality.
- Assist in various marketing activities, including email campaigns, landing page optimization, and social media initiatives.
- Be the guardian of our brand, ensuring consistent and engaging messaging across all channels.
- Maintain internal content management trackers, ensuring clear internal communication across teams.
Requirements:
- Proven background in B2B SaaS content marketing with a strong grasp of best practices.
- Extremely strong content creation skills with the ability to craft compelling and innovative narratives.
- Proficiency in marketing tools (i.e. Hubspot, Marketo, etc.)
- Experience in email marketing and collaborating on B2B social media strategies.
Preferred Qualifications:
- Experience in Hubspot
#LI-MK1
