As a Consumer Insights Manager, you'll turn consumer and business data into actionable insights, manage supplier relationships, and support marketing teams with research results to drive growth.
Job Description
We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou'll work in an impactful team- alongside peers, always trying to reach the next level. You'll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish "one view of the consumer".
Responsibilities:
What you bring:
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou'll work in an impactful team- alongside peers, always trying to reach the next level. You'll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish "one view of the consumer".
Responsibilities:
- Turn consumer- trend and business performance data into compelling insights- which are actionable & relevant
- Collaborate with category & marketing teams- agencies & the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
- Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
- Find opportunities to drive further growth in category development & innovation
- Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept & copy tests
- Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
- Using syndicated data to answer business needs and drive growth
- The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
- Ensure that Insight work is delivered in a timely and efficient manner.
- Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
- Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.
What you bring:
- Established track record in consumer insights- interpreting data into meaningful information and actions.
- Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative- continuous & ad hoc)
- Commercially minded- understanding marketing principles and how brands are managed in order to grow
- Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines
- Ability to Simplify
- Effective Communicator
- Strategic thinker
- Analytical
- Curious- open- creative
- Resilience
- 7 years of experience in Research Field.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Data Analysis Software
Ipsos
Kantar
Nielsen
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