Red Bull UK is currently recruiting for a Consumer Collecting Specialist to be based in the UK.
The Consumer Collecting Specialist is responsible for supporting the consumer collecting function in its aim of growing our user base of consumers and strengthening brand love among our target group. The Consumer Collecting Specialist works with Field Marketing teams to recruit, train & retain a student workforce of energetic and passionate brand ambassadors. They are responsible for activating brand projects from start to finish, integration of impactful sales support, guiding our Field teams on programme principles and execution standards, working cross functionally on new ways to excite our consumers and most importantly are well connected to changing generational trends; maintaining & growing our presence among students.
Job DescriptionSupport Exceptional Execution of the Consumer Collecting Programme
Ensuring the Student Marketeers are true Red Bull representatives and a tangible face of the brand through adequate recruitment and training.
Work with sales teams to ensure sales support missions are effective & impactful, which includes collaborating on training & reporting tools.
Own the execution of titled brand projects.
Own the execution of the indirect sampling strategy.
Support the Consumer Collecting Manager in the execution of consumer collecting tactics in relation to brand campaigns.
Strategic Development of Programme
Support the Consumer Collecting Manager to write, develop & deliver the annual approved business plan and achievement of agreed objectives.
Collaborate with cross country and HQ marketing specialists to gain project learnings & ideas.
Support in identifying, developing & maintaining a strong network of national opinion leaders and creators within the student space with the aim of partnering with them on different projects and support in our programme objectives.
People Development
Implement and uphold the international recruitment, on-boarding and training modules for global consistency, working closely with HR for local compliance.
Improve effectiveness of recruitment campaigns by identifying new digital spaces, social media initiatives and relevant organisations to attract the best and most diverse range of candidates.
Support the recruitment process of Student Marketeers from search, to interview, to hire by coordinating the process and carrying out administrative tasks.
Work closely with Field Marketing Managers and Specialists on team on-boarding and training of Student Marketeers.
Spend time in the field with Field Marketing Specialists & Student Marketeers coaching & giving expert feedback which is actionable & development focused.
Identify and nurture key talent working on improving succession & pipeline development within Consumer Collecting for the wider organisation.
Responsible for planning and executing annual conferences for Field Marketing & Student Marketeers which are exciting and built with a strong learning design framework.
Act as a role model, displaying the Red Bull values, having a consistent tone of voice that is motivating and inspiring.
General Programme Management
Ordering, maintenance and management of programme tools, uniforms and other branded items in a premium manner.
Work closely with the operations team to manage the branded fleet of sampling vehicles & ensure adequate efficiencies within each team.
Support & encourage excellent reporting and student marketeer engagement within Red Bull University as well as through excellent community management of current and ex-student marketeers alike.
Regularly share best practice examples of Student Marketeer work and national programme updates with the wider Field Marketing team.
Regularly review the environmental impact of the programme working with the wider field marketing team to develop a year round plan and new initiatives to keep it to a minimum.
Marketing Innovation
Support the Consumer Collecting Manager to develop and deliver an innovative and relevant business plan which complements the marketing priorities of the country, while considering the opportunities & needs of further education students.
QualificationsSome experience in managing people and teams
Some years of experience in leading events & marketing activities
Experience in working within the student landscape
Preferably has been a part of the Red Bull Student Marketeer programme and was a stand-out Student Marketeer
Exceptional organisational skills and attention to detail
Strong interpersonal & communication skills
Event & project management skills
Strong presenting & ideally negotiation skills
Natural role model and ability to command a room
Growth mindset and striving to continuously improve together
Coaching and training individuals and teams
An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’
Solid analytical skills and ability to draw conclusions from data
Creative mindset, yet with ability to put into practice & action
Ability to work autonomously and in a fast pace environment
Strong ability to build relationships, great networking skills
Understating on how to identify consumer insights
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
