Communication & Social Strategy Specialist

OVERVIEW
Key Responsibilities
Regional Communications Strategy

• Lead the development of integrated communications plans across EMEA.
• Translate global marketing narratives into clear and relevant regional strategies.
• Adapt communications approaches to reflect different markets, audiences and business priorities.
• Ensure regional plans connect clearly to wider brand, product and commercial objectives.
• Build communications plans that are practical, focused and easy for regional and local teams to activate.

Integrated & Social-First Planning

• Bring a social-first perspective into wider marketing planning and campaign development.
• Connect social activity with paid, owned and earned media, partnerships, influencers and offline events.
• Apply a strong understanding of social channel behaviour to develop ideas that work effectively across multiple touchpoints.
• Help shape thought leadership, professional social media and influencer approaches for B2B audiences.
• Ensure social is considered from the beginning of campaign planning rather than as a separate execution channel.

Strategic Storytelling & Creative Briefing

• Turn complex products, features and global narratives into clear, customer-focused stories.
• Develop strategic and multi-channel creative briefs for agencies and internal creative teams.
• Support campaign positioning, messaging and copy development.
• Create clear internal presentations that communicate strategy, ideas and recommendations.
• Pitch ideas and strategic approaches to stakeholders and build alignment around the proposed direction.

Stakeholder & Agency Management

• Work across global, regional and local teams to align communications priorities and plans.
• Partner with marketing, insights, media, brand, creative and production stakeholders.
• Manage relationships with external agencies and production partners.
• Lead feedback processes and help teams move efficiently from strategy into creative development.
• Navigate differing stakeholder priorities while maintaining a clear strategic direction.
• Present confidently to stakeholders at different levels of seniority and secure buy-in for recommendations.

Campaign Development & Production Support

• Support the end-to-end creative process from initial strategy and briefing through development, localisation and delivery.
• Help agencies and internal studios translate strategy into effective multi-channel assets.
• Review creative work against campaign objectives, audience needs and brand guidelines.
• Support the development of scalable and localisable creative approaches across EMEA.
• Ensure campaigns maintain strong brand consistency while remaining relevant to individual markets.

Performance & Optimisation

• Use campaign performance, audience insights and growth marketing principles to inform communications recommendations.
• Work with relevant teams to identify opportunities to improve creative effectiveness.
• Translate performance findings into clear actions for future messaging, content and creative development.
• Balance brand-building objectives with lead generation, traffic and conversion goals.

AI & Workflow Innovation

• Use GenAI tools to explore, visualise and prototype creative ideas before agency or production hand-off.
• Experiment with relevant AI tools to support early-stage creative development.
• Use AI to help communicate ideas more clearly and accelerate planning and production workflows.
• Identify opportunities to improve planning and creative processes through AI and automation.
• Work with Algomarketing's AI and workflow optimisation support to develop more efficient ways of working.

Skills, Knowledge & Expertise

• 10+ years of experience in communications planning, brand strategy, product marketing or a related marketing discipline.
• Strong experience within B2B, technology, digital advertising, e-commerce or another fast-moving digital environment.
• Proven experience developing integrated, multi-channel communications strategies.
• Strong understanding of paid, owned and earned media and how they work together across the customer journey.
• Experience developing communications strategies across multiple countries or regions, ideally within EMEA.
• Strong understanding of social channels, user behaviour and social-first campaign planning.
• Experience with professional social media, thought leadership, partnerships, influencers or related B2B social strategies.
• Proven experience writing strategic and creative briefs for agencies, studios or internal creative teams.
• Experience managing agencies and creative or production partners through development and feedback.
• Strong storytelling skills, with the ability to turn complex information into clear and engaging narratives.
• Excellent presentation development and pitching skills, with a track record of gaining stakeholder buy-in.
• Experience working within complex, matrixed organisations involving global, regional and local stakeholders.
• Strong understanding of brand strategy and the ability to maintain brand consistency across a wide range of communications.
• Comfortable using campaign performance and audience insights to inform communications and creative decisions.
• Bachelor's degree or equivalent practical experience.
• Fluent English.

DESIRABLE EXPERIENCE

• Experience working on both the agency and in-house/client side of marketing.
• Experience within a large global technology or enterprise organisation.
• Previous experience supporting in-house creative production models.
• Experience working with creative automation tools or production workflows.
• Practical experience using GenAI tools for creative development, visual prototyping or workflow improvement.
• Experience in a creative discipline such as copywriting, filmmaking, video editing, design, art direction or photography.
• German or French language skills would be beneficial but are not essential.
• Strong interest in digital media, campaign optimisation and emerging creative technologies.

SOFT SKILLS

• Highly strategic, while still comfortable getting hands-on with briefs, presentations, messaging and campaign development.
• Confident working independently with limited oversight.
• Comfortable operating in ambiguity and creating structure where the direction is not always immediately clear.
• Strong stakeholder management skills and confidence working with people at different levels of seniority.
• Able to manage multiple priorities, workstreams and stakeholder groups at the same time.
• Clear and persuasive communicator who can simplify complex ideas.
• Strong presenter who is comfortable pitching recommendations and challenging thinking constructively.
• Collaborative and comfortable working across different teams, disciplines and markets.
• Proactive, self-driven and able to move work forward without waiting for detailed instructions.
• Curious about new tools, technologies and ways of improving how marketing teams work.

About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.