ROLE SUMMARY
With outstanding presentation and influencing skills CECs will provide compelling value propositions, using both clinical and health economic and population modelling data for investing in Pfizer's medicines. Working with colleagues, CECs will deliver compelling system value messaging to both payers and clinicians within Integrated Care Systems in England and relevant integrated care bodies in the devolved nations, patient access and guidance for our breakthrough medicines in appropriate patients.
ROLE RESPONSIBILITIES
- Demonstrate internally and externally exceptional policy, environmental, clinical and health outcomes knowledge, to identify and accelerate opportunities to drive growth and deliver system value to the NHS and patients.
- Optimise patient access and growth for our prioritised brands by demonstrating the value of our medicines to Health and Care Systems, through clinical and cost effectiveness data modelling to local populations.
- Collaborate with the Brand Marketing, Sales colleagues, Health and Value, other BUs and Alliances to develop formats for messaging and messages that share the value of our medicines in a Clinical and Payor customer context • Provide insights to inform the development of value propositions based on clinical and health economics expertise, tailored to local need.
- Working with local teams deliver population health system value messaging and modelled outcomes to prioritised customers within ICS at system, place and at all key NHS levels and devolved nations equivalents in order to achieve ICS and priority place-based account plan objectives and sales targets.
- Proactively develop & manage key customer relationships to facilitate the implementation of effective programs and solutions which meet a shared agenda and maximise appropriate use of our medicines within guidelines and pathways.
- Incorporate CEC Digital ways of working to enhance customer experience through use of multi-channel activities i.e. virtual calls, Representative triggered emails (RTEs), e-permissions
- Support all commercial colleagues on the development, implementation, and review of strategic Regional and National Business Plan, through analysis, insights and other expertise.
- Collaborate with local team and other One Pfizer colleagues to share information, motivate, and support team members to ensure impactful, valuable customer interactions, including upskilling, and continuous professional development.
- Ensure relevant administrative systems are maintained and updated to ensure accurate recording of personal activity, progress on LHE plans and customer information and interactions.
- Ensure full adherence to the ABPI Code of Practice and all Pfizer standards, policies and compliance procedures.
- Is sought out by colleagues as a subject matter/role expert for support and guidance as a result of their sustained high level of performance and expertise.
- Supports colleague and peer development as a coach/mentor.
- Demonstrates additional proactive Leadership at a Regional/National level (projects/initiatives/meetings) to impact National performance.
- With a solution focused growth mindset, consistently seeks new opportunities to drive continuous improvement of internal processes and external customer engagement.
- Works cross functionally within BU and across One Pfizer to align and share best practice to deliver on our purpose.
- Understand Health economic and population modelling data.
- Critical Appraisal skills
- Relevant experience.
- Must have gained the ABPI Medical Representative's Exam (or equivalent) within first two years of employment as a representative.
- Representatives new to the pharmaceutical industry, must take an appropriate exam within their first year of employment as a representative.
- Fully conversant with requirements of ABPI Code of Practice
- Where access to customer groups have certain entry requirements e.g. credentialing, colleague would be required to comply with these as necessary to fulfil their role.
- Promote ongoing learning agility and Continuous Professional Development for self and others, demonstrating a growth mindset.
- Role model Pfizer values and behaviors to ensure our culture is diverse and inclusive.
- The role and customer facing activity will be a mix of face to face and remote working based on customer preference.
- Clinical/Payer/health economics background
- Experience in presenting clinical/health economic data.
- Results driven.
- Resilience
- Experience with detailing technology/Information technology and software packages.
- Project management and delivery
Non-promotional responsibilities
When appropriate, work in a non-promotional capacity with Healthcare Organisations to provide support for, or to develop and deliver solutions that benefit the NHS and/or enhance patient care. Maintain and apply knowledge of the APBI Code and Pfizer policies in relation to Collaborative Working and provision of Grants and Donations, ensuring that clear separation of these activities from promotional responsibilities is maintained at all times.
BASIC QUALIFICATIONS
- High level selling/presentations/negotiation skills both virtually and in person.
- Ability to understand complex clinical data and health economic information, and ability to effectively communicate this.
- Understanding of the NHS/LHE and access to medicine.
- Highly driven with a strong sense of purpose.
- Tenacity
- Business acumen; understanding sales/market data, territory planning and resource allocations.
- Experience in delivering customer led or collaborative non-promotional activity.
- High levels of leadership, gravitas and credibility
- Account Management understanding
- Stakeholder management
- IT literacy with particular reference to data management, e.g. MS Excel.
- Some overnight travel required. Digital & Field based working arrangement.
Work Location Assignment: Remote - Field Based
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
Market Access
#LI-PFE
