Kraft Heinz Logo

Kraft Heinz

Channel Marketing Associate Manager - Away Frome Home

Posted 8 Days Ago
Be an Early Applicant
Hybrid
Amsterdam
Senior level
Hybrid
Amsterdam
Senior level
Develop and implement marketing strategies for away-from-home channels, manage customer activations, analyze market trends, and collaborate with teams to meet commercial goals.
The summary above was generated by AI

Job Description
Channel Marketing Associate Manager - Away Frome Home
About the role

  • Develop and implement channel-specific marketing strategies to grow brand presence in away-from-home markets.
  • Lead the development of customer activation plans, trade marketing strategies, and promotional campaigns.
  • Analyze market trends, customer insights, and competitor activity to identify opportunities and optimize performance.
  • Collaborate with BDMS, KAMs and brand teams to ensure alignment between marketing initiatives and commercial objectives.
  • Manage and allocate the marketing and equipment budget efficiently.
  • Develop and optimize the AFH portfolio based on market trends and needs.
  • Drive innovation by identifying new marketing opportunities in the away-from-home landscape.


Skills needed

  • Strategic Channel Marketing & Trade Activation - Proven ability to develop and execute effective marketing strategies for the AFH channels.
  • Proactive & Entrepreneurial Mindset - A self-starter who takes ownership, identifies opportunities, and drives results without waiting for direction.
  • Data-Driven & Commercial Acumen - Strong analytical skills to interpret market trends, sales data, and customer insights, turning them into actionable marketing plans with measurable impact.
  • Stakeholder Management & Collaboration - Ability to align with BDM's, KAMs and external partners, ensuring seamless execution of marketing initiatives.
  • Problem-Solving & Adaptability - Comfortable working in a fast-paced, dynamic environment, overcoming challenges and adjusting strategies based on evolving market conditions


Qualifications

  • 5+ years of experience in channel marketing, trade marketing, or B2B marketing, preferably within the foodservice, FMCG, or hospitality sectors.
  • Proven track record in developing and executing marketing strategies for away-from-home channels.
  • Strong analytical skills with experience using market research, sales data, and performance metrics.
  • Bachelor's or master's degree in marketing, Business Administration, or a related field.
  • Fluency in English and excellent communication skills.


Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Top Skills

B2B Marketing
Communication Skills
Customer Insights
Data Analysis
Market Analysis
Marketing Strategies
Stakeholder Management
Trade Marketing

Similar Jobs at Kraft Heinz

2 Days Ago
Hybrid
Amsterdam, NLD
Internship
Internship
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Category Management Intern will support the Category team by analyzing market performance, providing insights, and leading promotional plans, while collaborating with various commercial teams.
Top Skills: ExcelPowerPoint
4 Days Ago
Hybrid
Amsterdam, NLD
Senior level
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Senior Brand Manager will lead brand strategy, drive innovation, develop communication strategies, manage budgets, and oversee a direct report, while working closely with stakeholders in the Benelux market.
Top Skills: Data AnalysisMarket Research
4 Days Ago
Hybrid
Amsterdam, NLD
Senior level
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Creative Specialist will develop culture-first creative ideas, lead integrated campaigns, and craft compelling brand storytelling for Kraft Heinz's food brands. Collaboration with various teams is essential to drive engagement and connect brands with cultural trends.
Top Skills: Tiktok

What you need to know about the Belfast Tech Scene

If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account