Blue Acorn iCi is Expanding Across Europe!
We’re growing — and we’re looking for top digital talent across the UK!
📍 Location & Eligibility
This role is based in the UK (London area) and follows a hybrid working model. We’re ideally looking for candidates who are already located nearby or open to commuting as needed.
Please note that applicants must have the current right to work in the UK, as we’re not able to offer visa sponsorship for this position at this time.
CDP Manager
About the Role
We’re looking for a CDP Manager with strong Adobe Experience Platform (AEP) expertise to lead the foundation of data-driven customer engagement.
In this role, you’ll own the day-to-day management, optimization, and activation of the Customer Data Platform, ensuring data is clean, connected, and actionable across the entire digital ecosystem. You’ll work at the intersection of data, marketing, and technology, enabling real-time segmentation, personalization, and smarter decision-making.
This is a hands-on role for someone who enjoys turning complex data environments into scalable, high-impact marketing capabilities.
What You’ll Do
Own & Manage the CDP
- Lead the operational management of Adobe Experience Platform (AEP)
- Oversee data ingestion pipelines, schemas, and real-time processing
- Monitor platform performance, data flows, and overall health
Enable Audience Segmentation & Activation
- Define and manage audience segmentation strategies
- Partner with marketing teams to activate audiences across web, app, email, and paid channels
- Support real-time segmentation and trigger-based engagement
Ensure Data Quality & Governance
- Maintain high standards of data accuracy, consistency, and completeness
- Define and enforce data schemas and identity resolution strategies
- Ensure compliance with GDPR and global privacy standards
Collaborate Across Teams
- Work closely with data engineering, marketing, product, and analytics teams
- Align data architecture with marketing and personalization needs
- Troubleshoot data issues, integrations, and segmentation challenges
Drive Advanced Personalization & Insights
- Enable AI-driven segmentation and advanced personalization use cases
- Support experimentation and campaign optimization
- Partner with analytics teams to measure performance and generate insights
What Success Looks Like
- A reliable, scalable, and well-governed CDP powering marketing activation
- Seamless audience segmentation and activation across channels
- High-quality, real-time customer data available for personalization
- Strong alignment between data, marketing, and technology teams
- Continuous platform optimization driven by performance insights
What We’re Looking For
- Hands-on experience with Adobe Experience Platform (AEP) (must-have)
- Strong background working with Customer Data Platforms (CDPs)
- Experience supporting marketing teams with audience segmentation and activation
- Solid understanding of data architecture, identity resolution, and data modeling
- Familiarity with data governance and privacy frameworks (GDPR)
- Strong collaboration skills across data, marketing, and engineering teams
- Ability to operate in a fast-paced, global environment
Nice to have:
- Experience with other enterprise CDPs or marketing platforms
- Exposure to personalization, AI/ML-driven segmentation, or experimentation
- Background in sports, media, or fan engagement ecosystems
