Zennify is hiring a Business Development Representative (BDR) to accelerate pipeline growth and increase deal velocity across our Salesforce and Twilio practices. This role exists for one purpose: to create and advance qualified opportunities to the Proposal stage within our AI-driven sales motion. You will own outbound prospecting across Financial Services, Healthcare, Utilities, and other regulated industries, converting target accounts into qualified, research-backed opportunities that move cleanly into scoping and proposal. This is not a traditional “set meetings” BDR role. This role is measured by:
- Time to Proposal WIP
- Number of Proposal WIP opportunities created
- Pipeline growth contribution
Reporting into the SVP, GTM, this role will work directly with Account Executives, Sales Solution Architects (SSA), and Principal Consultants to ensure clean stage progression and fast handoffs.
Primary Responsibilities Pipeline Creation & Outbound Prospecting- Identify and target net-new and whitespace accounts aligned to defined ICPs.
- Execute outbound prospecting via phone, email, LinkedIn, partner channels, and event follow-up.
- Build multi-threaded engagement strategies within target accounts.
- Create urgency around business initiatives tied to Salesforce, data, AI, and Twilio use cases.
- Own outbound activity targets and stage progression metrics.
- Advance qualified opportunities from Stage 1 (Lead Qualification) to Stage 4 (Proposal WIP).
- Ensure opportunities entering Scoping and Proposal are clean, research-backed, and ICP-aligned.
- Reduce rework by delivering high-quality account briefs and discovery inputs.
- Maintain strict Salesforce hygiene and stage accuracy.
- Track and report on time-to-proposal metrics.
- Develop one-page account briefs using research tools and internal GPT workflows.
- Identify stakeholder maps, likely decision paths, and buying triggers.
- Surface industry-specific challenges across Financial Services and regulated markets.
- Provide Portfolio Leads with actionable context prior to scoping meetings.
- Develop working knowledge of Salesforce (FSC, Sales Cloud, Service Cloud, Data Cloud, Agentforce) and Twilio (Flex, Messaging, CX use cases).
- Articulate Zennify’s value proposition clearly in financial services and regulated industries.
- Align prospect conversations to real use cases and measurable outcomes.
- Self-motivated with measurable results tied to pipeline growth and bookings.
- 2+ years experience as a Business Development Representative or similar role.
- Higher education diploma or degree in sales, marketing, business or related field.
- Familiarity with Salesforce and Twilio products and services.
- Strong communication (oral and written) and interpersonal skills.
- Results-oriented mindset with a track record of meeting or exceeding targets.
- Self-motivated and able to thrive in a fast-paced, dynamic environment.
- Track record of fostering long-term client relationships through exceptional service delivery and post-sales support.
- Proficiency leveraging AI in the development of your sales assets and outreach approach.
- Proven success in selling SaaS solutions, particularly Salesforce or Twilio products.
- Understanding of the full spectrum of services within the Salesforce ecosystem and the ability to articulate how these services address client needs.
- Experience selling solutions or services to financial services organizations, demonstrating an understanding of their unique requirements and compliance considerations.
- Exposure to Twilio, contact center, messaging, or CX solutions.
- Familiarity with consultative sales cycles (90+ day cycles).
- Experience working in matrix sales environments with solution architects and delivery leaders.
- Service-oriented and innately driven to produce outstanding customer satisfaction and results.
- Detail-oriented individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies.
- Team player who works well in collaborative and matrix management situations.
- Highly organized and detail-oriented.
- Enjoys discovering and learning about new technologies and different business industries.
- Analytical and prone to logically and methodically work through problems.
- Possess a sense of urgency with strong organizational and follow-up skills.
- Ability to develop relationships with new people in a professional environment
- A team player with a positive demeanor with good interpersonal skills with respect to internal and external interactions and relationships.
- A desire to proactively contribute to, and enhance team outputs.
Pay Transparency
We believe that pay transparency helps to foster trust and open communication between employers and employees. It allows our team members to have a clear understanding of their earning potential and the expectations associated with their roles. We also believe that pay transparency promotes fairness, as everyone is compensated based on their experience and skills, regardless of factors such as gender, race, or ethnicity. We recognize that the skills and experience of our candidates may vary, and we are committed to compensating them accordingly. As such, we will evaluate each candidate's qualifications, experience, and performance to determine the appropriate compensation within the stated salary range. We hope that this transparent approach to compensation will provide our potential candidates with the information they need to make informed decisions about their career paths.
Rooted in care. Driven to build.
At Zennify, we solve complex problems across leading cloud ecosystems. We move fast. We lead with care. We build work that matters. You will work alongside smart, kind, collaborative people who challenge each other and support each other. We value diverse perspectives because they make us better consultants, better teammates, and better humans. This is a fully remote workplace designed for flexibility, growth, and balance. We invest in your development through paid training and certifications. We offer unlimited PTO so you can take the time you need. We provide strong medical, dental, vision, and life insurance benefits, along with pet insurance, pawternity and pawreavement leave, and mental health support. We are committed to building an inclusive and equitable culture. Equal pay. Equal opportunity. Respect for every background, identity, and lived experience.
Come for the mission. Stay for the people. We cannot wait to meet you.
About Us
Founded in 2012, Zennify began with a clear belief: the right technology, applied with care and urgency, can solve real problems for real people. That belief was tested early during a public health emergency in Haiti, where our founders built a Salesforce powered IoT solution to monitor vaccine temperatures in real time. The system helped establish a new global standard and shaped how we operate today. Zennify is now a trusted consulting partner delivering enterprise scale transformation across North America. We have completed more than 600 Salesforce projects and 200 data and AI engagements, earning a 4.9 out of 5 CSAT. Our team holds 750 plus certifications and continues to expand in capability and impact. We specialize in Salesforce, nCino, MuleSoft, Twilio, and Databricks. We focus on outcomes that matter. We listen with intent. We deliver with discipline. We build solutions that move the needle. Privately owned and backed by Tercera and Salesforce Ventures, we continue to invest in our people, our partnerships, and our purpose.
It is all part of the Zenn.
EEO Posting Statement
It is the policy of Zennify to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate.
