Business Development Executive - On Trade

Dillon Bass is part of Irish Distillers, a Pernod Ricard company and producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits.

Irish Distillers is led by Jameson and our Irish whiskeys are driving the success of the category globally. Jameson is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand.

As part of Pernod Ricard, we have an enviable portfolio of wines and spirits with renowned brands such as Jameson Irish Whiskey, Absolut Vodka, Kaluha, Havana Club Rum, Beefeater Gin and many more. 

What are we looking for?

We are now seeking a  Business Development Executive for Northern Ireland to support both On-Trade and Retail sales. This role is responsible for driving commercial performance and strengthening the company’s presence within the On-Trade channel across a defined sales territory in Northern Ireland. Acting as a key link between customers and Dillon Bass, you will negotiate targeted sales, profit, and visibility objectives while delivering best‑in‑class brand activation standards.

Central to the role is the development of tailored district plans that balance customer needs with our strategic priorities and budget requirements. Through leading negotiations of pouring agreements, monitoring account performance, and executing monthly brand activity, as Business Development Executive you will maximise profit and ensure exceptional brand exposure across both direct and indirect accounts.

What's involved?

• Deliver agreed Distribution, Pouring, Visibility & Volume targets for the territory.

• Direct management of all outlets, secure distribution and pouring of the Dillon Bass portfolio in all outlets, own and deliver the relationship and customer engagement plan for the territory

• Operate as a consultant to customers through the creation and execution of account plans.

• Annual presentation of district plan outlining key strategic drivers for the fiscal year, reviewed quarterly and updated.

• Management of all commercial trading agreements across customer base including new pouring proposals and renewing existing pouring agreements

• Ensure all price files, LTAs, bonus, rebates, and marketing support files are maintained and updated on a quarterly basis adhering to internal finance and legal requirements

• Undertake quarterly Key Account Plan reviews with customers ensuring that all T&C’s on agreements are being adhered to and outlines action plans to course correct where necessary

• Budget management and ensuring all investment is accurately reconciled including P&L, marketing support and advanced discount.

• Ensure that credit control is managed in line with company objectives and procedures

• Leverage data and insights that unlock sustainable growth opportunities for Dillon Bass and the customer.

• Identify growth opportunities including external events and develop plans to action accordingly

• Regular, timely, accurate & constructive communication / reporting to line manager and whoever “needs to know” to maximize the company’s responsiveness and performance in keeping with our strategy.

• Working with wholesale partners to maximize the performance of Dillon Bass brands leveraging the RTM partnerships.

• Manage own professional development (in conjunction with line manager) to ensure continuous learning and effectiveness in keeping with role.

• Efficient administration & management of all cost associated with the role e.g. attendance, expenses and other housekeeping.

• Salesforce – Utilise daily and analyse data to identify commercial opportunities.

What we're looking for

• 18 months field sales experience essential, with experience in drinks, FMCG, retail industries preferred

• Track record of achieving  Sales Targets

• Full Drivers License

• Business-related degree or equivalent qualification preferred but not essential

• Negotiating commercial arrangements preferred but not essential

Your Skills

• Planning and organisational skills – Operates in an organised way to ensure maximum productivity and efficiency whilst ensuring all commercial agreements and customer price files are up to date and accurate.

• Commercial Insights - Capable of anticipating the changing customer and consumer needs

• Time management - Ability to perform under pressure, deadline and goal orientated individual who can manage multiple objectives and projects concurrently

• Numerate and strong level of financial acumen – Ability to measure the financial impact of business decisions and confident in discussing trade margins with customers

• Selling Skills - showing a thorough understanding of the sales call process, capable of objection handling and providing solutions to achieve stretching objectives

• Negotiation skills – Capable of negotiating profitable commercial agreements with owners, buyers and senior negotiators for on trade key accounts.

• Relationships and networking skills – can build and maintain business relationships with owners, buyers, general managers, bar staff and wholesale partners.

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