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Centrica

Brand & Campaign Research Manager

Posted 9 Days Ago
Be an Early Applicant
GBR
Mid level
GBR
Mid level
The Brand & Campaign Research Manager will oversee brand health tracking, analyze campaign performance, manage research partners, and provide insights to guide marketing strategies.
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Join us, be part of more. 

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it. 

About your team: 

 

The Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions. 

 

About your role: 

 

We’re seeking a passionate and strategic Brand & Campaign Research Manager to join our team and play a pivotal role in shaping how Centrica’s retail brand is perceived by customers. This is a high-impact role focused on delivering deep insights into brand health and campaign effectiveness, helping to optimise marketing investment and strengthen our competitive edge. 

 

In this role, you’ll lead our brand health tracking programme and evaluate the performance of marketing campaigns across multiple channels. You’ll work closely with brand, creative, and marketing teams to ensure strategies are grounded in robust evidence, and you’ll present clear, actionable insights to senior stakeholders to guide key decisions. 

 

You’ll also manage third-party research partners, collaborate across insight and media teams, and stay ahead of market trends to provide valuable context. If you’re driven by data, passionate about brand strategy, and thrive in a collaborative environment, we’d love to hear from you. 

 

Here's what we’re looking for: 

 

  • Solid understanding of brand research methodologies and campaign evaluation best practices. 

  • Experience in managing third-party research agencies and insight platforms. 

  • Strong analytical and storytelling skills — able to turn data into compelling insight. 

  • Ability to influence marketers, creatives, and commercial teams with confidence and credibility. 

  • Knowledge of research tools such as Kantar, Ipsos, Dynata, YouGov, Qualtrics or similar. 

  • Ability to manage multiple projects and work in a fast-paced marketing environment. 

  • Degree in Market Research, Marketing, Business, Psychology or related field (required) 

  • Additional training or certification in insight or marketing effectiveness would be advantageous. 

Please note that whilst this role can be primarily home based flexibility is required to work, at least one day per week, in our Windsor Head Office or a London location.

 

Why should you apply?   
  
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.  
  
https://www.morethanacareer.energy/centrica

  

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.


Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.

Top Skills

Dynata
Ipsos
Kantar
Qualtrics
Yougov

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