The Brand and Customer Manager leads brand strategy, manages marketing campaigns, collects market insights, and ensures compliance. Requires strong collaboration and analytical skills with a focus on customer experience.
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Job Description
ROLE OBJECTIVE
ACCOUNTABILITIES
SKILLS and COMPETENCIES
Critical Skills and Competencies
Experience and Education
Locations
Hoofddorp, Netherlands
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Description
ROLE OBJECTIVE
- Create, maintain, and increase brand awareness and loyalty among customers to a specific product.
- Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation.
- Uncover customer insights , build customer journeys to deliver tailored information/messages/ marketing campaigns using different channels in order to create a positive customer experience.
ACCOUNTABILITIES
- Lead the cross functional brand team to develop business strategic and operational plans; Align the brand team, the field teams and the senior management around the brand's direction, choices and tactics
- Include into the business strategic and operational plan the omnichannel customer engagement approach.
- Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers' expectations and to build the credibility of brand. Predefine success to learn and improve customer experience
- Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors' activities. Establish and assess KPIs for brand awareness, adoption and advocacy
- Lead and manage end to end new indications' launches and other brand life cycle events
- Support the forecasting & planning process by providing insights on the market trends and growth opportunities
- Effective budget control and resource management within predefined marketing projects budgets
- Interface with regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs
- Ensure all activities/communications are in line with the latest compliance policies , Takeda's and local rules and regulations.
- Ensure proper field force instruction by effectively translating the brand's strategic and operational plans into actionable guidance for field teams.
- Collaborate [closely with the Customer Engagement Lead] to align field teams, the cross-functional brand team, ensuring consistent execution of the brand's direction, choices, and tactics for a unified and impactful market approach.
SKILLS and COMPETENCIES
Critical Skills and Competencies
- Strategic Approach: Balances between the long-term vision while driving the short-term goals
- Analytical thinking: Ensures that all marketing activities are based on solid insights and are being constantly optimized through well defined KPIs.
- Leads change: embraces and implements the use of the agile working principles
- Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization.
- Drive for Results: Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine
- Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients; provides appropriate background so that messages are meaningful with audiences
- Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards; understands the unmet needs of the patients
Experience and Education
- HBO, Marketing, Commercial Economics, E-Commerce or Communication
- Minimum 3 years work experience in pharmaceutical industry (Rx market) as Product Manager
- Experience in product life cycle management (launches, LOE management, etc.)
- Proven track record of managing complex cross functional projects in matrix organization
- Deep knowledge of health care system, especially hospital
- Excellent understanding of omnichannel marketing principles
- Proven knowledge of commercial processes/business acumen
- Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market
- Outstanding communication skills and ability to influence without authority
Locations
Hoofddorp, Netherlands
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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