The ATL Marketing Manager will oversee performance-driven campaigns across various marketing channels including OOH and YouTube. Responsibilities include setting up campaigns, conducting data-driven analyses to optimize performance, managing budget allocation, and collaborating with creative teams. The role requires strong analytical skills and effective communication in a dynamic environment.
Company Description
We are looking for a performance marketing manager who is highly analytical and expanding their scope beyond offline marketing channels like Radio, OOH, to online video including YouTube. In this position you'll have a pivotal role in shaping our brand advertising strategy for our retail brand, Autohero, as it enters an exciting new phase of its growth. You will take charge of both traditional offline marketing channels like OOH, Radio and online video activities like YouTube. Join our highly skilled in-house team, where we efficiently acquire customers through impactful brand marketing.
Job Description
- Plan and set up performance-driven campaigns for our retail brand Autohero across OOH, Radio and other mass marketing channels such as YouTube.
- Contribute to developing and rolling out new methods of measurement and attribution for offline and online measurement.
- Perform data-driven analysis to uncover improvement and growth potentials by connecting campaign KPIs with core business data using our industry-leading tools.
- Manage budget allocation towards different brand marketing channels proactively to compose an efficient channel mix that acquires high quality customers efficiently.
- Develop data-based business cases for brand growth opportunities and establish strong relationships with media partners in the industry.
- Collaborate with our creation and production department to support the creative development process based on data-driven insights
- Drive growth by identifying, testing and scaling additional offline and online channels
Qualifications
- 3+ Years experience in managing and expanding online or offline marketing, with a proven track record in delivering results in a fast-paced environment
- Strong analytical skills, a data-driven mindset, and a passion for tackling analytical challenges by delving into large datasets using tools like Excel, SQL
- Attention to detail and a structured mindset, enabling you to manage multiple aspects of campaigns and projects effectively.
- High motivation to thrive in a fast-paced environment and continuously challenge the status quo in the field of performance marketing.
- Excellent communication skills (our business language is primarily English)
- Fluency in English is a necessity, one other European language is a plus
Additional Information
- Once a unicorn, now a listed public company, be part of our success story!
- Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
- More than 90 different nationalities make up a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Join us, in building the best way to buy and sell cars!
Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
#LI-A1
Top Skills
Excel
SQL
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