Analyst, Global Marketing & Digital Wealth EMEA Client Marketing Team, Campaign Manager

About this role

The Team:

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

The role sits within the EMEA client marketing team and focuses on client marketing campaigns across the region. As a central function, the team partners closely with various business units to translate regional and country priorities into scaled, data-driven marketing campaigns that build brand and product awareness, consideration and leads across priority professional client segments.

Role and Impact:

Accelerating BlackRock growth in EMEA through scalable, high impact client marketing campaigns that support asset gathering and long term franchise strength.

Enhancing consistency and efficiency by centralising campaign strategy, reducing fragmentation across markets, and maximising return on marketing investment.

Embedding a data led culture in marketing decision making, aligning activity with client needs, behaviours, and measurable business outcomes.

Reinforcing BlackRock’s leadership position by ensuring clear, compelling, and consistent positioning across all EMEA markets.

Responsibilities:

• Campaign creation: Support the end-to-end process of developing and executing multi-touch client marketing campaigns, including the creation of all associated assets such as emails, webpages, visuals, and multimedia components to increase engagement with key product segments and to deliver timely market insights and messaging to clients.

• Client experience management: Oversee the client journey, ensuring a cohesive and impactful messaging strategy that aligns with client expectations and business goals, in close partnership with key stakeholders.

• Regulatory compliance: Ensure all marketing activities comply with industry and firm regulations and standards.

• Data-driven mindset: Leverage data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and elevate marketing effectiveness. Use segmentation models to identify interested audiences and develop campaign messaging to drive from awareness through to conversion for key product segments.

• Reporting and measurement: Measure campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners.

• Relationships: Build and maintain strong working relationships with the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Work in lockstep with both the brand campaigns and product marketing teams which also sit within the EMEA central marketing unit. Build a network of contacts across different product/service specialists within EMEA.

Core Skills:

• Relationships-driven with the ability to build strong relationships quickly.

• Excellent verbal and written communication skills with extremely good attention to detail.

• Strong commercial acumen is an advantage

• Dynamic with the ability to learn and adapt to new technologies and processes

• Able to work in a fast-paced, dynamic environment, capable of driving forward key initiatives and managing workflow on multiple projects concurrently

• Creative, ideas-driven and self-motivated.

• Able to work independently, yet a team player.

• Ability to work effectively in an international team environment within a complex matrix organisation.

Qualifications:

• Ideally +2 years client or product marketing experience, in the asset management industry or similar.

• Experience of channel marketing (with focus on owned channels)

• Understanding of client journeys across the marketing mix

• Ideally experience scaling campaigns across multiple languages/countries

• Knowledge of the investment/financial sector is beneficial

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.