Amplitude Business Analyst

Data Strategy & Governance:

• Own the Amplitude data taxonomy, ensuring consistent, accurate, and high-quality event tracking across our mobile applications.
• Collaborate with Engineering and Product teams on the proper instrumentation of new features, ensuring data collection aligns with business objectives.
• Maintain and audit our existing Amplitude data to ensure reliability and trust for all stakeholders.
Analysis & Reporting:
• Conduct deep-dive analyses using Funnel, Retention, Cohort, and Pathfinder charts in Amplitude to understand user journeys, drop-offs, and feature adoption.
• Develop and maintain key performance indicator (KPI) dashboards and reports in Amplitude, Tableau, or other BI tools for product managers, marketing, and executive leadership.
• Translate complex data findings into clear, concise, and actionable insights and presentations for non-technical audiences.
Experimentation & Optimization:
• Support the A/B testing process by defining success metrics, analyzing test results for statistical significance, and providing recommendations for iteration.
• Identify key opportunities to improve user onboarding, feature engagement, and conversion rates based on behavioral data.
Cross-Functional Collaboration:
• Partner closely with Product Managers to define and measure success for new features and product updates.
• Work with Marketing teams to analyze campaign performance and their impact on in-product behavior.
• Work with Marketing teams to analyze campaign performance and their impact on in-product behavior.

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS:

• Academic background in a quantitative field (Engineering, Mathematics, Economics, Statistics, or Business) 
• Working knowledge of SQL
Other desirable characteristics include:
• Experience working with Amplitude
• Experience working with developers on “instrumenting” user behavior; experience in UI/UX research using quantitative methods
• A/B testing