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Job Title: AI Marketing Lead
Reporting to: Global Head of Marketing
Location: UK/EMEA hybrid, the successful candidate will travel globally. (c.30% travel)
BSI are unable to provide visa sponsorship for this vacancy
The AI Marketing Lead is responsible for the iterative development of the marketing strategy and vision for BSI AI division globally; enabling the AI business unit to achieve its strategic goals.
Coordinating at a strategic level with the AI senior leadership team and others, you will identify business and customer needs, integrating these into the global marketing roadmap of continuous improvement in marketing team performance, campaign delivery and return on investment.
You will also own the global marketing plan and budget, measure and communicate the impact to the AI and Regulatory Services (RS) leadership teams, and regularly report on agreed SLAs and KPIs.
Key Responsibilities include but are not limited to:
- Liaise with external vendors and agencies, relevant internal stakeholders to develop, communicate, deliver and measure success.
- Lead the global marketing proposition and develop campaigns with strong competitive value propositions, driving market excellence and supporting the achievement of strategic goals.
- Monitor and analyse the performance of the marketing campaigns and channels.
- Maintain an inclusive culture that attracts, recruits, retains, supports, develops and motivates talented individuals to deliver quality work aligned with our marketing strategy.
Keys skills, experience and attributes.
The successful candidate will:
- be a commercial marketeer with strong commercial acumen, used to working agilely in an environment of frequent change
- be comfortable in managing a small team and also in taking responsibility for leading and implementing some campaigns/products themselves
- have a proven track record in multichannel marketing including the creation and execution of successful global marketing plans.
- be knowledgeable in market trends, recognising the value of data sharing to identify and exploit new business opportunities.
- have experience of working and collaborating in a global matrix structure.
- have excellent stakeholder management skills with the ability to instil confidence, challenging appropriately if/when needed
- be educated to degree level or equivalent, or have equivalent experience in a digital marketing role.
- be likely to come from a standards or regulated industry background.
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As the leading global business standards company BSI helps 80,000 clients worldwide to improve their businesses. From business continuity to recycling waste, from medical devices to the exploration of space, we help businesses embed the habits of excellence so that they perform better, manage their risks more effectively and achieve sustainable growth and in doing so we touch the lives of many across the globe.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
DE&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.
About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
